In-Play Proposition Odds Adjustment Using Real-Time Audience Feedback

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Solution Overview

Problem

Live sports betting systems face challenges in setting accurate and optimal odds for In-Play propositions due to the lack of real-time feedback from the betting audience, limiting the frequency, flexibility, and creativity of betting options, and relying heavily on historical data and subjective human judgment.

Innovation Solution

A system that utilizes real-time input from a Skill Game Operator's audience response to adjust In-Play betting odds, incorporating data from a panel of experts and the betting universe's collective wisdom to optimize the odds for In-Play propositions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional historical data and subjective human judgment are used to set odds, then the system is simple to operate, but the accuracy and optimality of the odds are insufficient

Engineering Contradiction:
Improveodds accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system implements real-time feedback loops where betting audience responses are continuously collected, analyzed, and used to dynamically adjust odds. This feedback mechanism transforms static historical data into dynamic, responsive odds setting that adapts to current betting patterns and audience sentiment, significantly improving odds accuracy.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary analysis of betting audience responses and historical data before finalizing odds. By pre-processing and analyzing multiple data sources in advance, the system prepares optimized odds recommendations that are then quickly deployed, maintaining both accuracy and operational efficiency.

Inventive Principle:
Principle #10Preliminary action

2Measurement precision

If real-time audience response data is collected and analyzed, then the odds accuracy improves, but the data processing requirements and system complexity increase

Engineering Contradiction:
Improveodds accuracyVSAvoiddata volume
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The system extracts only the most relevant features and signals from the overwhelming volume of real-time betting data. By filtering and extracting key patterns from audience responses rather than processing every raw data point, the system maintains high odds accuracy while reducing computational burden and data processing requirements.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system transforms raw betting data into meaningful parameters and metrics that capture audience sentiment and betting patterns. By changing the representation of data from raw volumes to condensed parameters, the system achieves accurate odds setting with reduced data processing complexity.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If more frequent and varied betting propositions are offered, then audience engagement increases, but the financial risk to the bookmaker increases

Engineering Contradiction:
Improvebetting frequencyVSAvoidfinancial risk
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system uses real-time feedback from betting responses to dynamically adjust odds and manage exposure. By continuously monitoring betting patterns and adjusting odds in response to audience behavior, the system can offer frequent betting propositions while maintaining financial risk within acceptable parameters through adaptive risk management.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system implements dynamic odds adjustment that responds to real-time betting conditions. This allows the bookmaker to offer frequent and varied propositions with odds that automatically adapt to current risk levels and betting patterns, transforming static risk exposure into dynamic risk management that can handle high betting frequencies safely.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12530945B2Method and systems for reducing risk in setting odds for single fixed in-play propositions utilizing real time input and artificial intelligence
Publication Date: 2026.01.20 WINVIEW IP HOLDINGS LLC
  • US12530945B2 patent drawing
  • US12530945B2 patent drawing
  • US12530945B2 patent drawing

AI summary

A skill game operator provides real time propositions to a viewing audience, and based on the input received from those propositions, comparable In-Play wagering propositions are able to be generated, and the odds of the In-Play propositions are able to be accurately adjusted based on the actual input received from the same participating audience the skill game operator's responses to the same propositions.