Personalized Incentive Banner for EPG Content Recommendation

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Solution Overview

Problem

Existing media content recommendation systems fail to effectively motivate users to access recommended content, as they only provide identification without sufficient incentives.

Innovation Solution

A media content event recommendation banner is concurrently presented with the electronic program guide, featuring personalized user incentives such as discounts or free trials, tailored to user preferences and viewing habits, to encourage selection and access of recommended media content events.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If content recommendations are provided to users, then user interest in media content events is improved, but user motivation to access recommended content deteriorates due to lack of incentives

Engineering Contradiction:

Improvecontent recommendation personalizationVSAvoiduser motivation to access content

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system changes the parameter of incentive type by providing different incentives (discounts, free trials, bundles) based on user characteristics and content type, transforming the static recommendation system into a dynamic one that adapts to user needs and motivates access

Inventive Principle:

Principle #35Parameter changes

2Productivity

If personalized incentives are added to recommendation banners, then user engagement is improved, but system complexity increases due to multiple incentive types and personalization logic

Engineering Contradiction:

Improveuser engagement with recommendationsVSAvoidrecommendation system complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system segments users into different profiles (new users, existing users, premium users) and applies different incentive strategies to each segment, reducing the complexity of making personalized decisions for each individual user while still providing tailored incentives

Inventive Principle:

Principle #1Segmentation

3Adaptability or versatility

If multiple incentive types are offered, then user appeal of recommended content is improved, but information presentation complexity increases in the banner

Engineering Contradiction:

Improveincentive varietyVSAvoidbanner information clarity

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system applies different incentive information to different regions or sections of the banner interface, with each section displaying appropriate incentive details (discount percentages, trial periods, bundle offers) localized to the specific content and user profile, maintaining clarity while providing variety

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS9596512B2Apparatus, systems and methods for media content event recommendation banner

Publication Date: 2017.03.14 DISH TECHNOLOGIES LLC

AI summary

Systems and methods are operable to recommend media content events with a personalized user incentive. An exemplary embodiment generates a media content event recommendation banner that is concurrently presentable with a presented electronic program guide (EPG), wherein the media content event recommendation banner includes at least one identifier of a recommended media content event and at least one personalized user incentive that is configured to be selected by the user.