Automated Customized Incentive Interface Generation
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Solution Overview
Problem
Managing and tracking digital incentives is challenging for providers due to the lack of effective systems for customization and automation in existing technologies.
Innovation Solution
A server computer system that automatically generates a customized incentive interface by retrieving a white label incentive interface based on defined scopes, populating interface elements, and sending the customized interface to electronic addresses, utilizing a data mining module to analyze account data and generate recommendations for digital incentive distribution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a provider manually manages and tracks digital incentives without an automated system, then operational flexibility is maintained, but management efficiency and tracking accuracy deteriorate
Solution Approach 1:
The system enables self-service through automatic interface generation and distribution. The server computer system automatically generates customized incentive interfaces, populates them with relevant data, and distributes them to recipient computing devices without requiring manual intervention from providers for each incentive instance.
Solution Approach 2:
The system performs preliminary actions by pre-generating template incentive interfaces and pre-populating them with provider information, branding elements, and incentive parameters before distribution. This preparation work is done in advance, improving efficiency when incentives need to be distributed.
2Adaptability or versatility
If a generic incentive interface is used for all digital incentives, then system simplicity is maintained, but customization capability deteriorates
Solution Approach 1:
The system applies local quality by customizing specific portions of the incentive interface while maintaining a standardized template structure. Different providers can have customized branding, logos, color schemes, and specific incentive details populated into the same base template, achieving customization without complete interface redesign.
Solution Approach 2:
The system uses copying by creating customized incentive interfaces through automated population of template interfaces. Instead of designing unique interfaces from scratch for each incentive, the system copies a base template and automatically fills in provider-specific and incentive-specific data.
3Extent of automation
If automated systems are implemented for incentive distribution, then management efficiency is improved, but operational complexity deteriorates
Solution Approach 1:
The server computer system performs multiple functions through a single automated platform: generating incentive interfaces, populating them with data, distributing them to recipients, tracking deliveries, and managing provider relationships. This multi-functionality reduces the need for separate systems for each task.
Solution Approach 2:
The system introduces an automated intermediary layer between providers and recipients. The server computer system acts as a mediator that handles all intermediate steps of interface generation, population, and distribution, shielding providers from operational complexity while enabling high-level automation.
4Adaptability or versatility
If customized incentive interfaces are generated for each recipient, then acceptance likelihood is improved, but processing time deteriorates
Solution Approach 1:
The system performs preliminary actions by pre-generating standardized interface templates with provider branding and incentive parameters already configured. When an incentive needs to be distributed, the system only needs to populate recipient-specific data into the pre-prepared template, significantly reducing generation time compared to creating custom interfaces from scratch.
Solution Approach 2:
The system uses copying to rapidly generate customized interfaces by duplicating a proven template structure and automatically filling in recipient-specific information. This approach maintains customization benefits while achieving rapid generation through template reuse.
Data Source
AI summary
A server computer system comprises a communications module; a processor coupled with the communications module; and a memory coupled to the processor and storing processor-executable instructions which, when executed by the processor, configure the processor to receive, via the communications module and from a computing device associated with a requesting party, a signal that includes a web request to send one or more digital incentives and defines one or more scopes for the one or more digital incentives; in response to receiving the web request, automatically retrieve a white label incentive interface based at least on the one or more scopes for the one or more digital incentives; using the white label incentive interface, automatically generate a customized incentive interface by populating one or more interface elements of the white label incentive interface according to the one or more scopes, the customized incentive interface including at least one selectable interface element for accepting the one or more digital incentives; and send, to electronic addresses of a plurality of computing devices, a signal that includes the customized incentive interface.