Incentive Provision System for Content Engagement
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Solution Overview
Problem
Content providers face challenges in promoting their services and increasing sales, as users often lose interest in content, such as movies, before the theatrical release or after the movie theater run, due to the lack of immediate access to related information or merchandise.
Innovation Solution
An incentive provision system that includes a user terminal and a provision device, which provides incentive information, such as movie-related content, to users who purchase e-tickets, allowing them to access this information before the theatrical release or the release of packaged media, thereby maintaining user interest.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users purchase e-tickets in advance for movies, then they can secure their viewing, but they must wait for the theatrical release which causes them to lose interest
Solution Approach 1:
The system provides preliminary content (trailers, behind-the-scenes footage, character introductions) to users before the movie is released. This allows users to engage with the content immediately after purchasing an e-ticket, eliminating the idle waiting period and maintaining their interest throughout the pre-release period.
2Ease of manufacture
If content providers release movies directly to packaged media, then distribution is simplified, but users lose the theatrical experience and engagement
Solution Approach 1:
The content is segmented into different release phases: theatrical release content, packaged media content, and incentive content. The incentive provision device distributes appropriate content segments at appropriate times - theatrical content during cinema runs, and incentive content (trailers, extras) before packaged media release, maintaining engagement throughout the distribution lifecycle.
3Productivity
If providers offer incentives to users, then user interest and sales increase, but the system complexity increases
Solution Approach 1:
The incentive provision device is integrated into the existing e-ticket system infrastructure. It uses the same communication interfaces (network units) and data storage mechanisms already present in the e-ticket device, adding the incentive distribution function without requiring entirely separate hardware or complex new protocols.
4Ease of operation
If users receive content immediately after purchase, then satisfaction increases, but content piracy risk increases
Solution Approach 1:
Different quality levels and access restrictions are applied to different content types. Incentive content (trailers, behind-the-scenes) is made freely accessible to enhance engagement, while the actual movie content remains restricted to authorized viewing channels. This selective quality differentiation satisfies users without compromising security.
Data Source
AI summary
An incentive provision system that contributes to expanded sales of a content service and includes a user terminal and a provision device. The provision device receives, from the user terminal, request information for requesting incentive information relating to the content service. If the request information is valid, then the provision device provides the incentive information to the user terminal. A user of the user terminal enjoys using the incentive information provided from the provision device, which, in turn, motivates the user to receive the content service.