Indoor Geolocation Conversion Management
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Solution Overview
Problem
Current smartphone devices face challenges in providing effective indoor navigation and targeted advertisements due to weak GPS signals, and existing solutions do not efficiently utilize indoor location data to tailor advertisements based on user intent and location.
Innovation Solution
A method and system that utilize wireless network signals, map information, and user data to determine a user's location and intent within an indoor space, providing targeted advertisements and navigational information to relevant locations, while also managing geolocation conversions by tracking user interactions with these advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS satellite signals are used for location identification, then outdoor navigation accuracy is improved, but indoor navigation functionality deteriorates due to weak signals
Solution Approach 1:
The patent introduces wireless network signals as an intermediary mechanism to enable location identification indoors. Instead of relying directly on GPS satellites which cannot penetrate buildings, the system uses wireless network infrastructure (access points, routers) as intermediate signal sources that can be detected inside buildings to determine device location through triangulation and signal strength analysis.
Solution Approach 2:
The patent makes the location identification system universal by enabling it to function in both outdoor and indoor environments. The system adapts its signal source based on environment: using GPS satellites outdoors and wireless network signals indoors, thereby achieving multi-functional capability across different spatial contexts without requiring separate systems.
2Reliability
If wireless network signals are used for indoor location determination, then indoor navigation capability is improved, but signal reliability deteriorates due to signal weakness and interference
Solution Approach 1:
The patent merges multiple wireless network signal sources (multiple access points, routers, and other transmitting devices) to determine device location. Instead of relying on a single signal source which may be weak or unreliable, the system combines signals from multiple sources through triangulation and signal strength comparison, thereby improving both reliability and accuracy of indoor location determination.
3Productivity
If targeted advertisements are provided based on user intent and location, then advertising effectiveness is improved, but system complexity deteriorates due to data processing requirements
Solution Approach 1:
The patent performs preliminary actions by collecting and analyzing user data (browsing history, transactions, location patterns) in advance to determine user intent before advertisements are displayed. The system pre-processes this data to create user profiles and intent models, so that when a user enters an indoor space, the advertisement selection can be made quickly based on pre-analyzed intent rather than real-time complex analysis, thereby reducing operational system complexity.
4Measurement precision
If navigation information is provided around constraints (areas where users may not walk), then navigational accuracy is improved, but computational complexity deteriorates due to route optimization requirements
Solution Approach 1:
The patent applies local quality by treating different areas of the indoor space differently based on their characteristics. Constraints (areas where users may not walk) are identified and marked as having different navigational properties than walkable areas. The route optimization algorithm adjusts local pathfinding rules in constrained areas versus open areas, allowing accurate navigation while simplifying computation by applying different levels of complexity to different local regions rather than uniformly complex processing throughout the entire space.
Data Source
AI summary
The present technology proposes techniques for managing indoor geolocation conversions based on a user's intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.