Inflight Sponsor Pages via Nested Interface Controls
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Solution Overview
Problem
In-flight entertainment systems lack the ability to incorporate dedicated electronic sponsor pages, limiting advertisers' capacity to provide customized content and integrated portals within the entertainment system.
Innovation Solution
The integration of an electronic sponsor page within the in-flight entertainment system, accessible via an interface control, allows sponsors to create customized content, including promotional and informational material, which is accessible through a unified user interface.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the in-flight entertainment system provides general entertainment content and basic flight information, then passengers can access media content and flight data, but the system lacks the capability to incorporate dedicated electronic sponsor pages with customized promotional content
Solution Approach 1:
The electronic sponsor page is nested within the existing in-flight entertainment system architecture. The sponsor page interface is embedded as a component within the broader entertainment environment, allowing customized sponsor content to be accessed through the existing user interface without requiring a separate standalone system. This nesting approach enables content customization while leveraging the existing system infrastructure.
Solution Approach 2:
The interface control element serves multiple functions: it acts as both a navigation element within the entertainment system and as an access point for electronic sponsor pages. The same user interface infrastructure that delivers entertainment content is also used to deliver sponsor content, making the system multi-functional without requiring separate dedicated hardware or interfaces for sponsorship purposes.
2Adaptability or versatility
If the system integrates electronic sponsor pages with customized content within the existing entertainment interface, then advertisers can provide tailored promotional material, but this requires additional interface controls and content management capabilities
Solution Approach 1:
The interface control for accessing electronic sponsor pages is merged with the existing entertainment system controls. Rather than adding separate controls, the sponsor page access is integrated into the current navigation structure, allowing users to access both entertainment and sponsor content through unified interface elements. This combining approach maintains ease of operation while enabling sponsor content integration.
3Productivity
If dedicated electronic sponsor pages are incorporated into the in-flight entertainment system, then new revenue streams and marketing opportunities are created, but the system requires enhanced content delivery and management infrastructure
Solution Approach 1:
Sponsor content and interface controls are prepared and loaded onto the aircraft before the flight begins. The content is pre-configured and stored locally, allowing the electronic sponsor pages to be delivered and accessed during the flight without requiring complex real-time content management infrastructure. This preliminary preparation reduces the complexity of the content delivery system while enabling new revenue opportunities.
Data Source
AI summary
Technology is described for providing electronic sponsor pages to passengers on an aircraft. An interface control and an inflight interactive environment may be combined at a server on the aircraft. The interface control may be associated with an electronic sponsor page and may enable a passenger on the aircraft to access the electronic sponsor page through the inflight interactive environment. The inflight interactive environment may be sent from the server to a client device onboard the aircraft over a network connection for display on the client device. A selection of the interface control included in the inflight interactive environment may be received. The electronic sponsor page may be sent from the server to the client device for display. The electronic sponsor page may include a sub-interface enabling access to one or more electronic objects.