Social Influence Calculation Excluding Phatic Interactions
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Solution Overview
Problem
Conventional methods fail to accurately evaluate the influence of a user within a specific group interested in a certain topic on social networking services (SNS) due to the inclusion of habitual or phatic interactions, which are not differentiated from meaningful interactions.
Innovation Solution
An influence calculation apparatus that extracts a subset of users interested in a topic, calculates the influence of a target user based on relationships within this subset, and displays the influence, using formulas that exclude mutual follow interactions to isolate meaningful engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional influence evaluation methods are used that consider all interactions, then the evaluation covers all user interactions, but the evaluation accuracy is reduced due to inclusion of habitual or phatic interactions
Solution Approach 1:
The patent segments the set of all users into a specific group interested in a certain topic. By focusing calculations only on interactions within this segmented group rather than all users, the system achieves more accurate influence evaluation for the target topic while filtering out irrelevant habitual interactions with users outside the group.
Solution Approach 2:
The patent extracts and excludes habitual or phatic interactions from the influence calculation. By identifying and removing these low-quality interactions from the evaluation process, the system maintains comprehensive coverage of meaningful interactions while eliminating noise that reduces measurement precision.
2Reliability
If all user interactions are considered in influence calculation, then comprehensive coverage is achieved, but evaluation reliability deteriorates due to habitual or phatic interactions
Solution Approach 1:
The patent divides the user base into a specific topic-related group and others. By segmenting the analysis scope to focus only on the relevant group, the system improves evaluation reliability for topic-specific influence while reducing the complexity of analyzing all possible interactions across the entire platform.
Solution Approach 2:
The patent applies different evaluation criteria to different contexts: within the specific topic group, all interactions are considered meaningful, while interactions outside this group are excluded. This local quality approach ensures high reliability for topic-relevant influence evaluation without the complexity of universally analyzing all interactions.
Data Source
AI summary
An influence calculation apparatus according to one embodiment includes an extraction unit configured to extract a subset related to a given topic from a set composed of a plurality of users on the basis of the topic, a calculation unit configured to calculate an influence of a target user in the subset on the basis of a relationship between the target user included in the subset and another user included in the subset, and a display control unit configured to cause a display unit to display the influence of the target user in the subset.


