Information Pushing via Network Identifier Analysis

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Solution Overview

Problem

Conventional methods fail to effectively derive user characteristics from wireless network information, leading to inefficient information delivery and poor user experience due to lack of targeted content and increased network congestion.

Innovation Solution

An information pushing method that analyzes network identifiers to determine key characteristics of wireless networks, using a condition-based classification processing procedure to identify target attributes and deliver tailored information to connected terminals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If conventional information delivery methods are used without network analysis, then information can be delivered to all users, but information delivery efficiency is low and network congestion increases

Engineering Contradiction:
Improveinformation delivery efficiencyVSAvoidnetwork traffic waste
Core Design Contradiction:
ProductivityVSLoss of energy

Solution Approach 1:

The patent performs preliminary analysis of network identifiers (SSID, BSSID) to derive network characteristics and user attributes before information delivery. This advance preparation enables targeted information pushing, avoiding the waste of delivering irrelevant information to all users and thus improving delivery efficiency while reducing network traffic consumption.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent changes the approach from uniform information delivery to parameter-based targeted delivery by analyzing network parameters (SSID, BSSID) and deriving user attributes from them. This parameter-driven approach allows the system to adapt information delivery strategies based on specific network characteristics, thereby improving efficiency and reducing waste.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If user personal information is collected for targeted information delivery, then information targeting accuracy improves, but user privacy protection deteriorates and user burden increases

Engineering Contradiction:
Improveinformation targeting accuracyVSAvoiduser privacy exposure
Core Design Contradiction:
Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The patent uses network identifiers (SSID, BSSID) as intermediaries to infer user attributes without directly collecting personal information. These network-level identifiers serve as mediators that allow the system to derive targeted information about users (such as location, device type, network provider) while maintaining user privacy, thus achieving accurate targeting without harmful personal data collection.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system derives user attributes automatically from network information that is already available in the network environment, without requiring users to manually provide personal information. This self-service approach to data collection eliminates the burden on users while still enabling targeted information delivery through automatic analysis of network identifiers.

Inventive Principle:
Principle #25Self-service

3Loss of information

If network information is automatically delivered during connection processes, then some network characteristics are obtained, but no usable user-related characteristics are derived

Engineering Contradiction:
Improvenetwork information utilizationVSAvoiduser characteristic derivation accuracy
Core Design Contradiction:
Loss of informationVSMeasurement precision

Solution Approach 1:

The patent implements a feedback mechanism where network information collected during connection processes is analyzed and used to derive user attributes, which then inform subsequent information delivery decisions. This feedback loop transforms raw network data into actionable user characteristics, enabling continuous improvement of targeting accuracy based on accumulated network information.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent replaces manual or direct user-provided information collection with automatic computational analysis of network identifiers. By substituting the mechanical process of user information submission with automated derivation from network data, the system achieves accurate user characteristic extraction without requiring direct user input, thus improving both information utilization and derivation accuracy.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS11290554B2Information pushing method and apparatus
Publication Date: 2022.03.29 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US11290554B2 patent drawing
  • US11290554B2 patent drawing
  • US11290554B2 patent drawing

AI summary

A server obtains at least two target base attributes of a target wireless network. The target wireless network is connected to a target terminal. After determining, according to a preset condition-based classification processing procedure, that the at least two target base attributes satisfy a target condition combination, the server obtains a network provider attribute corresponding to the target condition combination and determines a respective network provider attribute corresponding to the target condition combination as a target attribute of a provider providing the target wireless network. Finally, the server pushes target information associated with the target attribute to the target terminal.