Information Display Layout for Video Goods and Service Access

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Solution Overview

Problem

Existing methods for presenting goods to users on video data platforms are inefficient, lacking in user engagement and experience enhancement.

Innovation Solution

An information presentation method and apparatus that includes a recommended-object presentation region for showcasing recommended objects and a service function presentation region for service entries, allowing for dynamic switching and full-screen presentation of related information based on user interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If goods are presented to users through traditional page means, then users can view the goods, but the presentation efficiency and user engagement are insufficient

Engineering Contradiction:
Improveinformation presentation efficiencyVSAvoiduser engagement
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The page is divided into distinct functional regions: a first region for presenting goods related to video content and a second region for presenting service functions. This segmentation allows users to view goods and access services simultaneously without navigating away, improving presentation efficiency while maintaining user engagement through organized, accessible layouts.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent combines goods presentation and service function presentation into a single integrated page. Users can view recommended goods and access services like shopping carts, orders, and user profiles without leaving the current page, thereby improving information presentation efficiency and user engagement simultaneously.

Inventive Principle:
Principle #5Merging (Combining)

2Ease of operation

If the page presents both goods and service functions, then user engagement improves, but the page layout complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidpage layout complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The page is divided into distinct functional regions: a first region for presenting goods related to video content and a second region for presenting service functions. This segmentation allows users to view goods and access services simultaneously without navigating away, improving presentation efficiency while maintaining user engagement through organized, accessible layouts.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different regions of the page are assigned specific functions with appropriate design characteristics. The first region focuses on goods presentation with visual appeal, while the second region provides service access with functional clarity. This local differentiation manages complexity by giving each region a specific purpose rather than trying to optimize the entire page for all functions simultaneously.

Inventive Principle:
Principle #3Local quality

3Ease of operation

If the presentation area for service functions is increased, then service accessibility improves, but the area for goods presentation is reduced

Engineering Contradiction:
Improveservice accessibilityVSAvoidgoods presentation area
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The patent utilizes vertical space by arranging the goods presentation region and service function region in different vertical zones of the screen. This dimensional arrangement allows both regions to coexist with adequate space, enabling users to access services while viewing goods without significant compromise to either region's area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The service function region can dynamically adjust its size and position based on user interactions and device screen characteristics. This dynamic behavior allows the system to optimize the balance between goods presentation area and service accessibility, expanding service access when needed while preserving goods visibility during browsing.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20250287058A1Information display method and apparatus, electronic device, and computer-readable medium
Publication Date: 2025.09.11 BEIJING YOUZHUJU NETWORK TECH CO LTD
  • US20250287058A1 patent drawing
  • US20250287058A1 patent drawing
  • US20250287058A1 patent drawing

AI summary

The present application discloses an information display method and apparatus, an electronic device, and a computer-readable medium. The method comprises: after an object service triggering operation is received, displaying an object service page, wherein the object service page comprises a recommendation object display area and a service function display area, the recommendation object display area is used for displaying object recommendation information corresponding to some recommendation objects, and the service function display area for displaying service entries of a plurality of service functions; then after a triggering operation for object recommendation information corresponding to any recommendation object is detected, according to a material type corresponding to the object recommendation information, displaying a recommendation display page corresponding to the recommendation object; or after a triggering operation for a service entry of any service function is detected, displaying a service page corresponding to the service function.