Information Flow Interaction Region Insertion

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Solution Overview

Problem

Current information flow interaction methods are limited, as they do not seamlessly integrate interaction regions within the information flow, leading to inefficient user experiences and resource utilization, particularly in diverse application scenarios, where users cannot fully engage with interactions like mini games or live streams without leaving the information flow.

Innovation Solution

An interaction processing method and apparatus that inserts an interaction region into the information flow, allowing for dynamic updates and interaction processes within the information flow display interface, enabling seamless integration of various interaction scenarios and reducing user shunting between different application scenarios.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If interaction regions are inserted into the information flow, then user interaction efficiency is improved, but device complexity increases

Engineering Contradiction:
Improveuser interaction efficiencyVSAvoidsystem structure complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent merges the interaction region with the information flow display interface, allowing interaction materials (such as mini games, live streams, or shopping carts) to be displayed and operated within the same interface as the information flow. This integration eliminates the need for separate interaction interfaces, thereby improving user interaction efficiency while managing system complexity through unified interface design.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The interaction region is designed to support multiple types of interactions (mini games, live streams, shopping carts, etc.) within a single unified structure. This multi-functionality allows the system to handle diverse interaction scenarios without requiring separate dedicated interfaces for each type, thus improving productivity while controlling device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If interaction regions are integrated into information flow, then user experience is improved, but page jump frequency increases

Engineering Contradiction:
Improveuser experienceVSAvoidpage jump frequency
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

By combining the interaction region with the information flow display interface, the patent enables users to access and interact with interaction materials directly within the information flow without needing to jump to separate pages or interfaces. This integration improves ease of operation by maintaining a consistent display context while reducing page jump frequency.

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If interaction materials are displayed in interaction regions, then interaction diversity is improved, but resource utilization efficiency decreases

Engineering Contradiction:
Improveinteraction diversityVSAvoidresource utilization efficiency
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The interaction region is designed to dynamically adjust its display and operational characteristics based on the type of interaction material presented. The system can adaptively manage resource allocation for different interaction scenarios (mini games, live streams, shopping carts), enabling diverse interactions while optimizing resource utilization efficiency through dynamic resource management.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS11800193B2Interaction processing method and apparatus for information flow, device, and computer-readable storage medium
Publication Date: 2023.10.24 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US11800193B2 patent drawing
  • US11800193B2 patent drawing
  • US11800193B2 patent drawing

AI summary

An interaction processing method and apparatus operates for an information flow. An information flow is displayed in an information flow region, which is inserted between information in the information flow. Interaction material is displayed in the interaction region and the information in the information flow is updated along with a position of the interaction region in an information flow display interface in response to a movement operation on the information flow. An interaction process is displayed in the interaction region when the position of the interaction region reaches a set position. The interaction process includes a process in which the interaction material changes with an interaction operation.