Information Intermediary for Webpage Content Adaptation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional banner advertisement systems on the Internet use placeholders like iframes, which prevent the second information provider from adapting their content to be compatible with the first information provider's content, leading to incompatibility issues.
Innovation Solution
An information intermediary is used to bypass data from the first information provider to the second information provider, utilizing a unique identifier that minimizes bandwidth requirements and ensures data security, allowing real-time adaptation of the second information to match the first information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If placeholders (iframes) are used to load second information, then the loading speed of the first information provider's web page is not negatively affected, but the second information provider cannot adapt the second information to be compatible with the first information
Solution Approach 1:
The patent introduces an information intermediary that receives information from the first information provider and transmits relevant data to the second information provider. This intermediary enables the second information provider to adapt their content to be compatible with the first information while maintaining the placeholder architecture that ensures fast loading speeds.
2Adaptability or versatility
If complete first information is transmitted to the second information provider, then the second information can be fully adapted to be compatible with the first information, but bandwidth requirements increase significantly
Solution Approach 1:
The patent extracts only the necessary and relevant information from the first information provider's content and transmits it through the intermediary to the second information provider. This extraction approach enables sufficient adaptation for compatibility while minimizing bandwidth consumption by avoiding transmission of complete first information.
3Reliability
If placeholders are used to control and authenticate content, then the content provider can monitor and control the placeholder, but the second information provider knows nothing about the first information
Solution Approach 1:
The information intermediary maintains the control and authentication capabilities of the placeholder system while simultaneously enabling information flow from the first information provider to the second information provider. This resolves the information isolation problem without compromising the reliability and control mechanisms.
Data Source
AI summary
A method for rendering a webpage is disclosed. Initially, a request to render a webpage is received from a browser. Next, content of the webpage to be rendered on the browser is received from a publisher. Then, an advertisement to be inserted in the webpage to be rendered on the browser is received from a chooser that is different from the publisher. The advertisement is selected by requesting a type of data regarding the webpage, receiving the data regarding the webpage of the requested type, and selecting the advertisement based on the data regarding the webpage of the requested type. The type of data regarding the webpage is one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage.