Automated Information Market System for Targeted Ad Delivery
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Solution Overview
Problem
Current models for information distribution over the Internet are inefficient, as they rely on decades-old broadcast-media techniques, leading to challenges in precise targeting of advertisements and determining optimal pricing for information and goods.
Innovation Solution
The implementation of an electronic information market that enables automated and semi-automated transactions between information producers, advertisers, and consumers, allowing for individual pricing and precise targeting of advertisements based on user-specific data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If broadcast-media techniques are used for information distribution, then information can be distributed widely, but the efficiency and cost-effectiveness of information exchange deteriorates
Solution Approach 1:
The information market enables automated transactions where information consumers and providers directly negotiate and exchange information without manual intervention. The system automatically matches consumers with providers, processes payments, and delivers information, replacing inefficient broadcast-media distribution with self-service automated market mechanisms
Solution Approach 2:
The information market implements feedback loops where transaction data, user preferences, and consumption patterns are continuously collected and used to optimize information distribution. This feedback mechanism allows the system to learn from past transactions and improve matching efficiency, pricing strategies, and resource allocation
2Productivity
If automated transactions are implemented in the information market, then negotiation efficiency improves, but system complexity increases
Solution Approach 1:
The information market platform acts as an intermediary that mediates transactions between information consumers and providers. It provides standardized protocols, automated matching algorithms, and centralized coordination that simplify individual participant interactions while enabling complex multi-party negotiations through structured market mechanisms
Solution Approach 2:
The information market system performs multiple functions within a unified platform: it matches consumers with providers, negotiates pricing, processes payments, delivers information, and collects feedback. This multi-functional design consolidates what would otherwise require separate complex systems into a single integrated marketplace
Data Source
AI summary
The current application is directed to methods and systems that provide an information market in which information producers sell information, advertisers purchase consumption of advertisements, and information consumers purchase information from information producers and receive compensation from advertisers through automated and semi-automated information-market transactions. The information market provides a transaction-based marketplace for the provision and consumption of information in much the same way as various types of financial markets provide a marketplace for cost-effective exchange of goods and services. The transaction-based information market provides flexibility and control to both information providers and information consumers as well as the cost efficiency of a transaction-based information marketplace.