Information Pushing via Location Distance Threshold
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Solution Overview
Problem
Conventional information pushing methods employ a blind approach, resulting in lower efficiency as information is pushed to users regardless of their proximity to service-providing areas, leading to a low probability of information being referred to by users.
Innovation Solution
A method and device that obtain a user's common location and determine the distance to a service-providing area's central point, pushing information only when the distance is within a preset threshold, thereby enhancing the relevance and efficiency of information delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If blind pushing mode is used to push information to all recorded user numbers, then the coverage of information delivery is maximized, but the information pushing efficiency deteriorates due to low user reference probability
Solution Approach 1:
The patent applies local quality by differentiating information pushing strategies based on user location characteristics. Users are divided into different groups according to their common location data, and information is pushed selectively to those whose locations match the service providing area. This ensures that each user receives information relevant to their specific location context, improving efficiency while maintaining appropriate coverage.
Solution Approach 2:
The patent changes the parameter of user selection from a static blanket approach to a dynamic location-based approach. By introducing location distance as a variable parameter, the system determines whether to push information based on the calculated distance between user common location and service providing area. This parameter change enables selective pushing that improves efficiency without sacrificing necessary coverage.
2Quantity of substance
If information is pushed to all users regardless of location, then the quantity of information delivery is maximized, but the relevance of information to users deteriorates
Solution Approach 1:
The patent makes information delivery relevant by applying local quality - matching information content to user location characteristics. By calculating the distance between user common location and service providing area, the system ensures that only users within a relevant geographic context receive the information. This maintains information relevance while preserving meaningful quantity of delivery to interested users.
3Productivity
If location-based filtering is implemented to improve information relevance, then the information pushing efficiency is improved, but the device complexity increases due to additional location processing
Solution Approach 1:
The patent applies preliminary action by pre-calculating and storing the common location data for each user before the information pushing operation. The common location is determined in advance based on user historical location data, so that during the actual pushing process, only a simple distance calculation is needed. This preliminary preparation reduces the complexity of the pushing device while maintaining high information pushing efficiency.
Data Source
AI summary
A method and device for pushing information are provided. A common location of a user may be obtained. A distance between a central point of the common location of the user and a central point of a service providing area may be determined. Information may be pushed to an account of the user, when the distance is less than or equal to a preset threshold.