Informed Opt-In Video Previews for Non-Intrusive Ad Discovery
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Solution Overview
Problem
Existing video advertisements are either opt-in, providing limited insight into their content, or opt-out, disrupting user experience without choice, making it difficult for users to discover relevant content.
Innovation Solution
Implementing informed opt-in previews that are short video presentations extracted from the main advertisement, allowing users to control the viewing pace and direction, providing an overview before deciding to watch the full advertisement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If opt-in video advertisement is used, then user control is improved, but user insight into advertisement content deteriorates
Solution Approach 1:
The patent applies preliminary action by providing a preview of the video advertisement content before the user commits to viewing the full advertisement. The preview element displays key frames or a condensed version of the advertisement, allowing users to make informed decisions about whether to view the complete content, thus resolving the contradiction between user control and information insight.
Solution Approach 2:
The preview element acts as an intermediary between the static image and the full video advertisement. It provides additional content information without requiring full video playback, serving as a mediator that bridges the gap between limited static preview and complete video content, enabling informed user decisions.
2Loss of information
If opt-out video advertisement is used, then user insight into advertisement content is improved, but user experience deteriorates
Solution Approach 1:
By displaying a preview element before automatic playback, the system allows users to see what they are about to view and make an informed decision. This preliminary action prevents unwanted automatic playback of irrelevant advertisements, eliminating the harmful disruption to user experience while maintaining full content visibility when desired.
Solution Approach 2:
The patent implements preliminary anti-action by giving users the opportunity to prevent automatic playback before it occurs. The preview element with clear opt-out controls allows users to block unwanted advertisements in advance, counteracting the potential harmful effect of automatic playback disruption before it happens.
3Device complexity
If static image preview is used, then device complexity is reduced, but content information delivery deteriorates
Solution Approach 1:
The patent segments the advertisement content delivery into multiple stages: a static image thumbnail, a preview element with key frames or condensed content, and the full video advertisement. This segmentation allows the system to maintain simplicity at each stage while progressively revealing more information, resolving the contradiction between device complexity and content information delivery.
Solution Approach 2:
The preview element adds a temporal dimension to the static image preview by incorporating motion or sequential frames. This transforms the preview from a single static image to a dynamic sequence that conveys more information about the video content, effectively adding another dimension of information delivery without significantly increasing device complexity.
Data Source
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AI summary
The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three - five seconds in length and simply provide an overview of the video advertisement.