In-Vehicle Infotainment Ad Display Timing Control

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Solution Overview

Problem

In-vehicle infotainment systems lack the ability to effectively display advertising content at safe and receptive times for drivers, potentially distracting them and failing to utilize vehicle health and trip data for personalized advertising.

Innovation Solution

A system that generates and displays customized advertising content based on vehicle health and trip data, using a wireless communication system and in-vehicle infotainment system to evaluate safe driving situations and receptivity, ensuring ads are shown only when the driver is in a safe and receptive mode.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If advertising content is displayed continuously in the vehicle, then advertising exposure is maximized, but driver distraction and safety risks increase

Engineering Contradiction:

Improveadvertising exposureVSAvoiddriver distraction

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system implements periodic evaluation of driving conditions before displaying advertisements. The infotainment system continuously monitors driving parameters and only displays ads during periods when safety criteria are met, creating periodic display intervals rather than continuous exposure. This resolves the contradiction by maximizing advertising exposure during safe periods while preventing distraction during unsafe periods.

Inventive Principle:

Principle #19Periodic action

Solution Approach 2:

The advertisement display system dynamically adjusts its behavior based on real-time driving conditions. The system transitions between display and non-display states based on evaluated receptivity scores and safety parameters, making the advertising delivery dynamic rather than static. This allows the system to optimize advertising exposure while adapting to changing safety conditions.

Inventive Principle:

Principle #15Dynamics

2Productivity

If advertising content is displayed during unsafe driving situations, then advertising delivery is maximized, but driver safety is compromised

Engineering Contradiction:

Improveadvertising deliveryVSAvoiddriver safety

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The system incorporates feedback loops that continuously monitor driving safety parameters and adjust advertisement delivery accordingly. The infotainment system evaluates driving conditions, determines receptivity scores, and uses this feedback to decide whether to display ads or defer them. This feedback mechanism ensures advertising delivery is maximized only when safety requirements are satisfied.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system performs preliminary evaluation of driving safety conditions before displaying advertisements. By assessing driving parameters, road conditions, and driver receptivity in advance, the system ensures that ads are only delivered when safety criteria are already met, preventing any compromise to driver safety while maintaining advertising delivery effectiveness.

Inventive Principle:

Principle #10Preliminary action

3Productivity

If generic advertising content is displayed, then advertising coverage is maximized, but advertising effectiveness is reduced

Engineering Contradiction:

Improveadvertising coverageVSAvoidadvertising personalization

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The system applies local quality by customizing advertisement content based on specific driver characteristics, vehicle usage patterns, and contextual data. Rather than uniform generic ads, the system tailors advertising messages to individual drivers' preferences, needs, and receptivity levels, thereby maintaining high advertising coverage while significantly improving effectiveness through personalization.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The advertising system dynamically changes content parameters based on evaluated driver receptivity and contextual data. By adjusting advertisement timing, content type, duration, and personalization level according to measured parameters, the system achieves both broad coverage and high adaptability, resolving the contradiction between generic coverage and personalized effectiveness.

Inventive Principle:

Principle #35Parameter changes

4Reliability

If the system evaluates driving safety and receptivity before displaying ads, then driver safety is improved, but system complexity increases

Engineering Contradiction:

Improvedriver safetyVSAvoidsystem complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The infotainment system performs multiple functions: it serves as both the entertainment interface and the safety evaluation system for advertisement delivery. By integrating safety monitoring, receptivity assessment, and advertisement control within the existing infotainment architecture, the system avoids adding separate dedicated hardware systems, thereby improving driver safety while minimizing the increase in overall system complexity.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS11645674B2System and method of displaying in-vehicle advertising content

Publication Date: 2023.05.09 NISSAN MOTOR CO LTD

AI summary

A system and method of displaying advertising content includes transmitting data associated with a vehicle to a data center. An advertisement is generated based on the transmitted data. The advertisement is transmitted to the vehicle. An evaluation period is determined during which the advertisement is prevented from being displayed. The advertisement is displayed on a display of an in-vehicle infotainment system following the evaluation period.