Inline Content Element Source Updates for Cross-Domain Personalization
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Solution Overview
Problem
Web browsers enforce cross-domain restrictions, preventing inline frames from interacting with main web pages, limiting the ability to transmit user data from documents hosted on different domains, which hinders dynamic and personalized content delivery.
Innovation Solution
A system that executes client-side code to transmit a data request for user data, modifies the source attribute of an inline content element with user data, and sends an additional request to a resource, enabling dynamic content generation based on user data from a different domain.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If cross-domain restrictions are enforced by web browsers, then security and data isolation are improved, but data transmission between domains is blocked
Solution Approach 1:
The patent uses the inline content element's source attribute as an intermediary mechanism. By modifying the source attribute to include user data, the system creates a bridge that allows data to be transmitted from one domain to another through the HTML document structure, bypassing direct browser-enforced restrictions while maintaining security boundaries.
2Adaptability or versatility
If multiple server requests are made to retrieve user data and generate dynamic content, then content personalization is improved, but computing and network resources are consumed
Solution Approach 1:
The patent merges multiple operations into a single request. By including the user data directly in the modified source attribute of the inline content element, the system combines data retrieval and content generation requests into one unified HTTP request, reducing the total number of server communications needed while maintaining full personalization capability.
Solution Approach 2:
The system performs preliminary action by pre-modifying the source attribute to include user data before the actual content retrieval. This preparation step ensures that when the resource is accessed, the user data is already embedded in the request, eliminating the need for subsequent separate data fetching operations.
3Stability of the object's composition
If inline frames are restricted from interacting with main web pages, then domain isolation is improved, but dynamic content delivery is limited
Solution Approach 1:
The patent introduces dynamics by making the source attribute modifiable. Instead of a static, fixed source attribute, the system dynamically updates it to include user data based on authentication status and user preferences. This dynamic modification enables adaptive content delivery while preserving the fundamental domain isolation structure.
Data Source
AI summary
In some implementations, a user device may transmit a request for a document. The user device may receive the document in response to the request. The document may include code and an inline content element having a source attribute. The user device may transmit, due to execution of the code, a data request relating to a user. The user device may receive, in response to the data request, user data relating to the user. The user device may insert, due to execution of the code, a resource address appended with the user data into the source attribute of the inline content element. The user device may transmit to a second host device, and as a result of inserting the resource address appended with the user data into the source attribute, an additional request for a resource that passes the user data appended to the resource address to the resource.


