Installation Detection Server for App Context Tracking
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Solution Overview
Problem
Content providers face challenges in promoting their applications without detracting from the user experience, as existing methods fail to accurately track and provide context for application installations, leading to users missing desired information payloads.
Innovation Solution
A system and method involving an installation-detection server that generates unique URLs, processes resource requests, and provides redirection messages to facilitate the installation and tracking of applications, ensuring users can seamlessly access desired resources after installation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a content provider promotes their optionally-installable application on their website, then the application installation rate increases, but the user experience deteriorates because users are distracted from accessing desired information payloads
Solution Approach 1:
The patent introduces an installation detection server as an intermediary between the content provider's website and the user's device. This server detects application installations by monitoring unique URLs, enabling tracking without directly interfering with the user's browsing experience or forcing promotional content onto the user interface
Solution Approach 2:
The patent replaces traditional mechanical/prominent promotional methods (such as pop-up banners, modal dialogs, or forced notifications) with a subtle URL-based detection mechanism. This substitution allows tracking and promotion while maintaining a clean user interface and seamless information access
2Reliability
If the application is installed from the application store, then the application becomes available on the device, but the application loses context about the user's original intent to access specific information payloads
Solution Approach 1:
The patent implements preliminary action by having the installation detection server generate and distribute unique URLs to users before application installation occurs. When users encounter these URLs on the content provider's website, the server records the association between the URL, the user's device identifier, and the specific information payload. This pre-established context enables the application to retrieve relevant information after installation without requiring user re-navigation or re-search
Data Source
AI summary
Disclosed are systems and methods for improving interactions with and between computers in content communicating, displaying, generating, rendering, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods automatically determine and generate a compound URL that enables a user device to open a content item in a native application associated with the content item.


