In-Store Video Analytics for Marketing Display Verification

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Solution Overview

Problem

Current technologies lack effective mechanisms for tracking, verifying, and measuring the effectiveness of in-store marketing efforts, resulting in significant waste of resources as manufacturers invest heavily without clear insights into consumer responses and product deployment.

Innovation Solution

A monitoring and analysis platform that uses cameras and autonomous robots to capture and analyze video and audio data within target areas in stores, deriving customer intentions and behaviors, and storing this data for real-time reporting and notifications, allowing for improved tracking and verification of marketing efforts.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manufacturers invest heavily in in-store marketing materials and distributors/retailers are relied upon for delivery, then product awareness and brand loyalty can be built, but a significant portion of marketing materials are never delivered to customers and are retained by distributors or retailers without tracking verification

Engineering Contradiction:

Improvedelivery verificationVSAvoidtracking capability

Core Design Contradiction:

ReliabilityVSLoss of information

Solution Approach 1:

The system implements automated feedback loops where video cameras capture images of marketing materials in stores, AI algorithms analyze whether materials are properly displayed, and notifications are sent to manufacturers about delivery status. This closed-loop feedback system eliminates the need for manual tracking and provides real-time verification of material deployment.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system enables self-service monitoring where the manufacturing and distribution system automatically tracks and verifies its own marketing material deployment through AI-powered video analysis, eliminating the need for external manual verification processes.

Inventive Principle:

Principle #25Self-service

2Productivity

If random spot checks and surveys are used to verify marketing material deployment, then some verification is achieved, but the process is inefficient and cannot provide comprehensive tracking

Engineering Contradiction:

Improveverification efficiencyVSAvoidtracking accuracy

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The system replaces manual mechanical verification processes (spot checks and surveys) with automated electronic video capture and AI-based image analysis. Cameras continuously monitor store displays, and machine learning algorithms automatically analyze whether marketing materials are properly deployed, providing both high efficiency and accurate measurement.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system implements continuous monitoring through video cameras that constantly capture images of marketing materials in stores, replacing intermittent manual spot checks with uninterrupted automated surveillance and analysis, ensuring comprehensive tracking at all times.

Inventive Principle:

Principle #20Continuity of useful action

3Loss of information

If surveys and observations are conducted to build statistically relevant understanding of consumer response, then consumer feedback can be gathered, but the process suffers from significant limitations due to the large number of demographic segments

Engineering Contradiction:

Improveconsumer response dataVSAvoiddata collection complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The system replaces complex human-conducted surveys and observations with automated video capture and AI-powered behavioral analysis. Computer vision algorithms automatically track and analyze consumer interactions with products and marketing materials, extracting meaningful insights without manual intervention and handling diverse demographic segments uniformly.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS12260427B2Monitoring of a project by video analysis

Publication Date: 2025.03.25 NCR VOYIX CORP

AI summary

A monitoring project is defined interactively through an interface. Resources needed for the project are obtained, configured, arranged, and verified within a target area. Video and audio feeds are captured and analyzed during a project period within the target area and customer interactions and intentions are derived from detected customer behaviors within the feeds. The intentions and behaviors are indexed with aggregated metrics within a data store. The interface provides custom queries, reports, interactive graphics, and real-time notifications from the data store that depict the custom aggregated metrics for the intentions and behaviors of the monitoring project.