Instrumented Application Panel Creation for Media Device Users
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Solution Overview
Problem
Constructing a representative sample of tablet users to capture device-driven media behaviors is challenging due to the scarcity of demographic data and lack of prior research on recruitment from this population, making it difficult to monitor media usage and exposure habits effectively.
Innovation Solution
The implementation of instrumented applications with monitoring functionality, enabled by a software development kit (SDK), allows for the collection and transmission of monitoring information to a central facility, facilitating the creation of a panel of media device users through recruitment tools that target users directly in their usage environment, leveraging mobile technology for cross-platform research and efficient measurement of previously unidentified populations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional audience measurement methods are used, then demographic data collection is limited, but the ability to capture device-driven media behaviors is insufficient
Solution Approach 1:
The patent introduces an intermediary application layer between the media device and the audience measurement system. This application serves as a mediator that collects both demographic information and detailed media behavior data, then transmits it to the measurement system. The intermediary resolves the contradiction by enabling comprehensive data collection without requiring direct modification of the media device hardware or operating system.
Solution Approach 2:
The patent creates a universal measurement application that can operate across multiple types of media devices (smartphones, tablets, computers, smart TVs). This multi-functional application collects diverse data types including demographic information, media consumption patterns, and device usage behaviors. The universal approach resolves the contradiction by providing a single solution that captures both traditional demographic data and modern device-driven behaviors across various platforms.
2Adaptability or versatility
If panel recruitment is conducted through traditional channels, then demographic representation is limited, but reaching users in their media consumption environment is difficult
Solution Approach 1:
The patent implements self-service recruitment where users automatically become panelists by installing the measurement application on their media devices. The system automatically collects demographic information and begins measuring media behaviors without requiring manual enrollment processes. This resolves the contradiction by making the recruitment process as accessible as the media itself (self-service) while maintaining ease of operation through automatic data collection and minimal user intervention required.
Data Source
AI summary
Methods and apparatus to create a panel of media device users are disclosed. An example apparatus includes an interface to receive a unique identifier and an application identifier from a media device executing an instrumented application. A panel creator is to create a master frame corresponding to media devices that have executed the instrumented application. A registration data controller is to: (i) determine a skip rate, (ii) assign the media device from the master frame into a first test cell based on a random value and the skip rate, (iii) select a first recruitment interface associated with the first test cell, and (iv) instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface.