Instrumented Landing Page System for A/B Testing
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Advertisers face low conversion rates due to poorly designed landing pages that do not align with user expectations, requiring a method to efficiently test and optimize landing page designs without statistical expertise.
Innovation Solution
A system and method for creating instrumented landing pages with alternative versions of content sections, allowing for A/B testing and dynamic selection of variants based on client-side browser interpretation, enabling non-technical users to compare and optimize landing page designs for higher conversion rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional A/B testing methods are used to compare landing page designs, then conversion rate optimization is achieved, but statistical expertise is required and the process becomes complex
Solution Approach 1:
The patent introduces a server as an intermediary that manages the A/B testing infrastructure. The server receives landing page designs from advertisers, generates instrumented landing pages with tracking code, and coordinates the distribution of different variants to users. This intermediary handles the statistical complexity and experimental design, shielding advertisers from the intricacies of proper A/B testing methodology while still enabling reliable conversion rate optimization.
Solution Approach 2:
The system enables advertisers to independently conduct A/B tests through a simplified interface. Advertisers can submit their landing page designs and receive instrumented versions without needing to understand statistical methodology. The system automatically manages user assignment to variants, tracks conversions, and provides results, allowing non-technical users to perform what previously required statistical expertise.
2Reliability
If manual A/B testing setup is performed, then landing page variants can be compared, but the process requires significant time and technical resources
Solution Approach 1:
The server performs preliminary actions by pre-generating instrumented landing pages with embedded tracking code before the actual A/B test begins. The system prepares the experimental framework, including user assignment logic and conversion tracking infrastructure, in advance. This preliminary setup automates what would otherwise require manual configuration, significantly reducing the time and technical resources needed to launch an A/B test while ensuring measurement reliability.
3Measurement precision
If comprehensive tracking and analysis infrastructure is implemented, then accurate conversion rate data is obtained, but system complexity increases
Solution Approach 1:
The server acts as an intermediary that centralizes the complex tracking and analysis infrastructure. Instead of distributing complexity across multiple components, the server consolidates user assignment, variant distribution, conversion tracking, and data analysis functions. This centralized approach maintains precise measurement capabilities while managing system complexity in a single location that can be updated and maintained independently of the advertiser's systems.
Data Source
AI summary
Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.