Integrated Retail Display Label with Deflecting Tab
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Solution Overview
Problem
The use of separate intruding and standard labels for product displays in retail settings involves extra installation effort and complexity, along with high costs due to the need for separate pre- and post-printing and securing mechanisms.
Innovation Solution
A display article with a first portion for securing to a support apparatus and a second portion that can be deflected transverse to the first portion, featuring tabs and a weakened portion for easy installation and adhesion, allowing for integrated pre- and post-printing and simplified separation into individual labels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If separate intruding and standard labels are used to call attention to specialized product information, then product information visibility is improved, but installation complexity and cost increase
Solution Approach 1:
The patent combines the intruding label and standard label into a single integrated label structure. The label includes a main body portion that attaches to the shelf and an intruding portion that extends forward to display specialized product information. This merging eliminates the need for separate intruding and standard labels, reducing installation complexity while maintaining enhanced product information visibility.
2Loss of information
If separate intruding and standard labels are used with separate pre- and post-printing, then specialized product information can be displayed, but manufacturing cost and process complexity increase
Solution Approach 1:
The integrated label structure allows both specialized product information and standard item information to be printed on a single label during one pre-printing and one post-printing process. The label includes designated areas for specialized information on the intruding portion and standard information on the main body, eliminating the need for separate printing operations and reducing manufacturing costs.
3Reliability
If adhesive-backed intruding labels with feet or securing apparatus are used, then label attachment is improved, but device complexity and cost increase
Solution Approach 1:
The patent integrates the securing function directly into the main body of the label through a simplified attachment mechanism. The label includes adhesive areas on its rear surface that allow direct attachment to the shelf, eliminating the need for separate feet or complex securing apparatus while maintaining reliable label attachment.
4Loss of information
If standard labels are used on shelves, then item identification is provided, but specialized product information cannot be effectively displayed
Solution Approach 1:
The integrated label structure serves multiple functions within a single component. It provides standard item identification on the main body portion while simultaneously displaying specialized product information on the intruding portion. This multi-functional design allows the label to both identify items and highlight specialized information such as organic certification, fair-trade status, or promotional messaging.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution minimizes installation complexity and cost by enabling integrated pre- and post-printing and easy separation of labels, allowing for efficient display setup with reduced effort and expense.
Implementation Method 1
The first portion further includes a back face and an adhesive disposed on the back face that is adapted to be adhered to a shelf
Implementation Method 2
The second portion includes a weakened portion adapted to be deflected to a display position transverse to the first portion
Data Source
AI summary
According to one aspect, a display article having a first article end and a second article end includes a first portion having a first portion end proximal the first article end and first and second spaced tabs disposed at a second portion end opposite the first portion end. A second portion is adjacent the first portion wherein the second portion includes a third portion end adjacent the second portion end and disposed between the first and second spaced tabs and a fourth portion end proximal the second article end. The first portion is adapted to be secured to a support apparatus and the second portion is adapted to be deflected to a display position transverse to the first portion.