Interaction Hints for Interactive Video Presentations

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Solution Overview

Problem

Existing media player devices cannot seamlessly integrate interactive elements into video presentations without interrupting the media content, such as video advertisements, while allowing user responses to update associated user profiles.

Innovation Solution

A video playing device that presents interaction hints with video segments, allowing users to respond without interrupting the video playback, and automatically updates user profiles by sending messages to remote computing devices to incorporate interaction-related information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional media players present video segments with advertising slots, then advertising content can be delivered to users, but the video presentation is interrupted and user engagement is reduced

Engineering Contradiction:

Improveinteractive capabilityVSAvoidvideo playback continuity

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The system segments the interaction functionality from the video playback stream by presenting interaction hints as separate graphical overlays that appear alongside or within the video frame, allowing users to interact without pausing or interrupting the video content

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The interaction hint acts as an intermediary element between the video content and user interaction system. The hint presents call-to-action information and receives user responses without requiring the video playback to stop, mediating between passive viewing and active engagement

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If users are asked to interact with video content, then user engagement and profile updates improve, but the video playback is interrupted

Engineering Contradiction:

Improveuser interaction capabilityVSAvoidvideo playback time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system maintains continuous video playback while simultaneously enabling user interaction through overlaid hints. The video content continues to play without interruption while users can respond to interaction prompts, ensuring both the video delivery and user engagement actions proceed continuously without loss of playback time

Inventive Principle:

Principle #20Continuity of useful action

3Adaptability or versatility

If interaction hints are presented with video segments, then user engagement increases, but device complexity increases

Engineering Contradiction:

Improveinteractive functionalityVSAvoidsystem architecture

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The media player device is enhanced with multi-functional capability to simultaneously handle video playback, present interaction hints, detect user responses through multiple modalities (voice, gesture, touch), and update user profiles. This universal design allows a single device to perform traditionally separate functions without requiring additional specialized hardware

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS8845429B2Interaction hint for interactive video presentations

Publication Date: 2014.09.30 MICROSOFT TECHNOLOGY LICENSING LLC

AI summary

An interaction hint is presented with a video segment. Upon receiving a user response to the interaction hint, a message is automatically sent to update information associated with a user profile without interrupting presentation of the video segment.