Interaction Experience Models for Personalized Retail and Social Engagement

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Solution Overview

Problem

Existing web-based retail experiences face technical challenges in providing personalized and engaging interactions for users, particularly in maintaining social connections and offering tailored content and services.

Innovation Solution

A system and method that utilizes processor-executable instructions to generate an interaction experience model based on user preferences and data, incorporating visual, audio, and tactile elements, and allows for social network integration to create customized retail and social experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If web-based retail experiences use standardized interfaces and content delivery, then system complexity is reduced and ease of operation is improved, but user personalization and engagement are worsened

Engineering Contradiction:
Improveease of operationVSAvoidpersonalization capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by collecting user data, preferences, and behavioral patterns before the retail interaction occurs. This advance preparation enables the generation of personalized interaction experience models that adapt to individual users while maintaining standardized system operations.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The interaction experience models are dynamic and adaptable, allowing the system to adjust content, recommendations, and interface elements based on real-time user feedback and historical data. This dynamic adaptation enables personalization without requiring complex manual configuration.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If the system collects and processes extensive user data for personalization, then adaptability and user engagement are improved, but device complexity and data processing requirements are worsened

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments user data into distinct categories (demographics, preferences, behavioral patterns) and processes each segment separately using specialized algorithms. This segmentation reduces overall system complexity by breaking down the complex task of personalization into manageable, modular components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces interaction experience models as intermediary structures that mediate between raw user data and the personalized retail experience. These models serve as intermediate processing layers that simplify data handling and enable personalization without requiring the entire system to directly process all user data.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If the system provides comprehensive social network integration and customized content, then user engagement and social connections are improved, but information processing requirements and system complexity are worsened

Engineering Contradiction:
Improveuser engagementVSAvoidinformation processing load
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system extracts only the most relevant social network data and user preferences needed for personalization, rather than processing entire social graphs or all available user information. This selective extraction reduces information processing load while maintaining effective personalization and social integration.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system applies different levels of data processing and personalization to different user segments and interaction contexts. Not all users receive the same level of customization, and not all data points are processed with equal depth, optimizing resource allocation based on local requirements.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20250315881A1Systems, devices, articles, and methods to provide a customized retail experience
Publication Date: 2025.10.09 LULULEMON ATHLETICA CANADA INC
  • US20250315881A1 patent drawing
  • US20250315881A1 patent drawing
  • US20250315881A1 patent drawing

AI summary

Embodiments described herein relate to systems, devices, articles, and methods for an affiliate, a first user, to define interaction experience model for a second user, a guest, such as, a retail experience based on approved plurality of items, and share that interaction experience with the second user.