Interaction Control Server for Deferred Text-to-Call Lead Routing
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Solution Overview
Problem
Current messaging-based advertising methods lack a means for connecting potential buyers directly with sales representatives, requiring buyers to take active steps like calling or filling out forms, leading to low sales conversion rates.
Innovation Solution
A system and method for messaging-triggered sales lead redirection using an interaction control server to facilitate initial communications between potential buyers and sales representatives, involving a triggering application, media gateway server, and interaction control server to streamline connections.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional messaging-based advertising is used, then buyers can receive promotional information, but buyers must take active steps (calling or filling out forms) to contact sellers, resulting in low sales conversion rates
Solution Approach 1:
The patent introduces an interaction control server as an intermediary between buyers and sellers. When a buyer receives a promotional message and responds with a keyword, the interaction control server automatically facilitates the connection by initiating a phone call to the seller and providing buyer information to the seller's device, eliminating the need for buyers to manually call or fill out forms.
Solution Approach 2:
The system enables automated self-service connections where the interaction control server automatically dials the seller's phone number and transmits buyer information when triggered by a buyer's keyword response. This automation removes the manual effort previously required from buyers to initiate contact and allows sellers to receive pre-prepared buyer information without active participation in the connection process.
2Ease of operation
If buyers manually call or fill out forms to contact sellers, then direct communication can be established, but the process is cumbersome and time-consuming
Solution Approach 1:
The interaction control server performs preliminary actions by automatically dialing the seller's phone number and preparing the buyer's information for transmission before the buyer needs to make any additional actions. When the buyer simply responds with a keyword to the promotional message, the system has already initiated the connection process and will provide the seller with the buyer's information, significantly reducing the time and effort required from the buyer.
3Productivity
If sellers receive buyer information directly through traditional methods, then sales leads can be captured, but buyers must provide contact information and sellers must actively pursue leads
Solution Approach 1:
The interaction control server acts as a mediator that receives the buyer's keyword response, retrieves the buyer's contact information, initiates a phone call to the seller, and transmits the buyer information to the seller's device. This centralized coordination simplifies the overall system complexity by managing all interactions through a single server rather than requiring direct peer-to-peer communication between multiple devices.
Solution Approach 2:
The system implements feedback mechanisms where the interaction control server monitors buyer responses to promotional messages and automatically triggers the appropriate actions. When a buyer responds with a specific keyword, the server receives this feedback and executes the predetermined sequence of actions including dialing the seller and providing buyer information, creating an automated feedback loop that improves sales lead capture efficiency.
Data Source
AI summary
A system and method for messaging-triggered sales lead redirection which uses an interaction control server to facilitate initial communications between potential buyers and sales representatives of sellers. In an embodiment, the system comprises a triggering application installed on a mobile phone of a user (potential buyer), a media gateway server which provides context-aware advertising and through which potential buyers may be connected directly with sales representatives of a seller, and an interaction control server which controls the messaging between the mobile device and the media gateway server.