Interactive Multimedia Ad Feedback Mechanism
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Solution Overview
Problem
Conventional online advertising methods fail to provide effective feedback to advertisers and do not engage users conveniently, leading to disruptive or passive advertisements that are often ignored by users.
Innovation Solution
A method where a multimedia advertisement on a client device includes a question, and upon user input selecting a response, the advertisement is closed, allowing users to provide feedback and receive aggregated summaries of other users' opinions, enhancing engagement and convenience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional online advertising methods are used, then advertisers can reach customers through online content, but the advertisements do not provide useful feedback to advertisers for further developing products, services, or advertisements
Solution Approach 1:
The patent implements a feedback mechanism where users are presented with questions during advertisement display and can provide responses. The system collects these responses and provides aggregated feedback to advertisers, enabling them to gather valuable information about user opinions, preferences, and demographics without significantly increasing user burden.
2Reliability
If disruptive advertisements are used (forcing users to watch video ads), then advertisers can ensure ad visibility, but users experience annoyance and resentment
Solution Approach 1:
The patent implements dynamic advertisement display where the ad can be dismissed relatively quickly (after a short predetermined time period) if the user provides a response to the presented question. This creates a flexible system that adapts to user preferences while maintaining ad visibility for the duration needed to gather feedback, reducing user annoyance while preserving advertising effectiveness.
3Ease of operation
If passive advertisements are used (banner ads at top of webpage), then users can continue their activity without disruption, but users easily ignore and avoid interacting with the advertisements
Solution Approach 1:
The patent presents a question to the user during the advertisement display period, allowing them to provide feedback before the ad is fully dismissed. This preliminary action of gathering user input during the ad display enhances engagement while maintaining user convenience, as users can respond at their own pace without being forced to watch the entire advertisement.
4Measurement precision
If conventional tracking methods are used (cost per action, cost per click), then advertisers can measure basic ad acknowledgment, but these metrics do not indicate whether users have positive or negative opinions of the advertised content
Solution Approach 1:
The patent implements a feedback mechanism where users are presented with questions during advertisement display and can provide responses. The system collects these responses and provides aggregated feedback to advertisers, enabling them to gather valuable information about user opinions, preferences, and demographics without significantly increasing user burden.
Data Source
AI summary
A method is performed at an electronic device with a display. The method includes initiating display of a multimedia advertisement including a question. Upon a lapse of a predetermined amount of time following initiating display of the multimedia advertisement, the device displays a plurality of affordances on the display. Each affordance in the plurality of affordances corresponds to a respective user response to the question. The device detects a user input that selects a respective affordance of the plurality of affordances, thereby selecting a respective user response to the question, and, upon detection of the user input, discontinues display of the multimedia advertisement.