Interactive Ad Gaming Platform for Engagement
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Online content delivery platforms face low completion rates and high user blocking of advertisements, despite being well-targeted, due to lack of engagement, and existing solutions do not effectively integrate interactive elements to enhance user experience.
Innovation Solution
A system and method that allow users to participate in games or contests by assigning participation numbers based on advertisement viewing or listening, with pre-selected winning numbers, enabling users to win prizes without additional effort, integrated with content delivery platforms through APIs and gaming services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional advertisements are displayed to users, then advertising revenue is generated, but user engagement is low and completion rates are poor
Solution Approach 1:
The patent combines traditional advertising with interactive gaming elements by integrating a game interface within the advertisement display. Users can play mini-games (such as catching falling objects, avoiding obstacles, or completing puzzles) while watching the ad, merging the advertising function with entertainment value to increase engagement and completion rates.
Solution Approach 2:
The advertisement transitions from a static display to a dynamic interactive experience. The game elements respond to user actions in real-time, with visual and auditory feedback that adapts to player performance. This dynamic interaction keeps users engaged throughout the advertisement period, improving completion rates.
2Ease of operation
If interactive game elements are added to advertisements, then user engagement increases, but device complexity increases
Solution Approach 1:
The patent implements a universal game framework that can run across multiple device types (mobile phones, tablets, computers) using standard web technologies. The same core game logic and interface design work across different platforms, reducing the need for separate complex implementations for each device type while maintaining high user engagement.
Solution Approach 2:
The patent uses simplified visual representations and abstracted game mechanics that replicate real-world concepts in a stylized manner. Instead of requiring complex 3D graphics or realistic simulations, the game uses simplified shapes, colors, and movements that convey the intended action clearly, reducing computational requirements while maintaining engagement.
3Reliability
If users must provide additional effort to participate in contests, then prize incentive increases, but user effort requirement increases
Solution Approach 1:
The patent implements self-service contest mechanics where users automatically qualify for prizes based on their in-game performance or simply by playing. The system automatically tracks participation, determines winners through random selection or performance-based criteria, and handles prize distribution without requiring users to manually claim or provide additional information. This maintains reliable prize distribution while minimizing user effort.
Data Source
AI summary
Systems and methods for an interactive online platform are described herein. A method includes receiving a participation request from the content deployment platform that includes a participation identifier and an authentication token. The participation identifier is indicative of a current view number of an advertisement presented to the user. The method includes validating the authentication token, determining that a user is a winner or loser based on the participation identifier matching a pre-selected participation number for the advertisement, and transmitting a message to the content deployment platform to inform the user that the user is a winner or a loser.