Interactive Ad Prompt System for User Engagement
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Solution Overview
Problem
Existing advertisement methods in video-play and search applications often result in low user engagement and ineffective conversion rates due to compulsory ad displays, leading to poor user experience and low satisfaction.
Innovation Solution
An information processing method that involves displaying interactive prompts alongside promotion information, detecting user interactions, and sending operation information to a server to generate interaction status and benefits, which are displayed when specific conditions are met, enhancing user engagement and satisfaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement is compulsorily played or displayed to users, then advertisement distribution efficiency is improved, but user satisfaction degree is lowered and user experience deteriorates
Solution Approach 1:
The patent inverts the traditional compulsory advertisement model by making advertisement viewing optional and rewarding users for watching ads. Instead of forcing users to watch ads to access content, the system allows users to voluntarily view ads in exchange for rewards such as virtual items, game currency, or other benefits. This inversion transforms the harmful compulsory nature into a beneficial voluntary exchange, improving both advertisement distribution efficiency and user satisfaction.
Solution Approach 2:
The patent converts the harmful effect of compulsory advertisements into a beneficial system by offering rewards to users who choose to watch ads. The previously negative user experience of being forced to watch ads is transformed into a positive experience where users are compensated for their time and attention. This converts the harm of ad exposure into benefit through the reward mechanism, improving both ad effectiveness and user satisfaction simultaneously.
2Productivity
If advertisement is compulsorily played or displayed to users, then advertisement distribution efficiency is improved, but user participation rate in the advertisement is lowered
Solution Approach 1:
The patent inverts the traditional model where users are forced to participate in ads by making participation voluntary and rewarding. Users can choose to watch ads and receive rewards, transforming the passive compulsory experience into an active voluntary choice. This inversion increases user participation rate while maintaining advertisement distribution efficiency through the reward incentive system.
Solution Approach 2:
The patent implements a feedback mechanism where users receive immediate rewards after watching advertisements. This positive feedback loop encourages users to continue participating in ad viewing activities, as they can see the direct benefit (rewards) of their participation. The feedback system transforms the one-way compulsory ad delivery into an interactive cycle of ad viewing and reward receipt, improving user participation rate while maintaining distribution efficiency.
3Productivity
If advertisement is compulsorily played or displayed to users, then advertisement distribution efficiency is improved, but conversion rate of the advertisement resource is lowered
Solution Approach 1:
The patent converts the harmful effect of compulsory ad delivery into a beneficial system where users are rewarded for watching ads. This transformation creates a more engaged and attentive audience, as users voluntarily watch ads to earn rewards rather than being forced to watch them. The resulting increase in user attention and engagement improves the conversion rate of advertisement resources, while the reward system maintains high distribution efficiency.
Solution Approach 2:
The patent implements a feedback mechanism where users receive rewards after watching advertisements, creating a positive reinforcement loop. This feedback system encourages users to watch ads more attentively and for longer durations to maximize their reward earnings, thereby improving the conversion rate of advertisement resources. The feedback-driven voluntary participation maintains high distribution efficiency while enhancing ad effectiveness.
Data Source
AI summary
An information processing method is provided for a first terminal. The method includes displaying, by the first terminal, first information and an interactive prompt corresponding to the first information; and detecting, by the first terminal, an interactive operation formed based on the interactive prompt to generate operation information of the interactive operation. The method also includes sending, by the first terminal, the generated operation information to a server; receiving response information sent by the server; displaying, by the first terminal, an interaction status based on the response information; receiving, by the first terminal, colleting-information for collecting at least one to-be-issued benefit sent by the server; and displaying, by the first terminal, the collecting-information. The collecting-information is sent when the server detects that the interaction status meets a preset interaction-completion condition.