Interactive Ad Propagation via Mobile Device Download
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Solution Overview
Problem
Current consumer advertising methods are inefficient in propagating advertisements to relevant locations without incurring high costs, and lack effective tracking of viewer interactions and preferences.
Innovation Solution
A system and method that allows viewers to download advertisements from mobile devices using QR codes or RFIDs, enabling them to propagate these advertisements to geographically distinct locations, with incentives for participation, and allowing merchants to track advertisement dissemination for marketing research.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If traditional advertising methods are used to propagate advertisements to multiple locations, then advertisement reach is improved, but advertising costs increase significantly
Solution Approach 1:
The patent implements digital copying of advertisements where a single advertisement can be downloaded to multiple mobile devices, which then transmit it to various advertising spaces. This eliminates the need to physically produce and distribute multiple advertisement copies, reducing costs while expanding reach across geographic locations.
Solution Approach 2:
The system enables self-propagation of advertisements through viewer participation. Viewers voluntarily download and share advertisements using their mobile devices, incentivized by rewards. This user-driven distribution eliminates the need for expensive traditional advertising networks while achieving wide dissemination.
2Loss of information
If viewer interactions are tracked to gain marketing insights, then marketing research quality is improved, but system complexity increases
Solution Approach 1:
The system implements feedback mechanisms where viewer interactions with advertisements are automatically tracked and transmitted back to the advertising network. This data collection occurs seamlessly through the existing mobile device interface, providing high-quality marketing insights without requiring complex separate tracking systems.
3Loss of energy
If advertisements are propagated through viewer participation, then advertising costs are reduced, but reliability of advertisement delivery decreases
Solution Approach 1:
The system employs multiple transmission channels including direct mobile device to advertising space communication, network-based transmission, and hybrid approaches. This multi-functional architecture ensures reliable advertisement delivery through various paths, maintaining reliability while keeping costs low through viewer participation.
Data Source
AI summary
Systems and methods are presented for providing interactive advertisements. In some embodiments, a method is presented. The method may include receiving, at a first advertising space, an indication that a first mobile device of a user is interacting with the first advertising space, the first advertising space displaying an advertisement. In response to the indication, the method may include transmitting information related to the advertisement from the first advertising space to the first mobile device. The method may also include receiving, at a second advertising space in a location geographically distinct from the first advertising space, the information related to the advertisement from a second mobile device; and displaying the advertisement at the second advertising space based on the information received at the second advertising space about the advertisement.