Interactive Advertisement System for Product Purchase Location Retrieval
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Solution Overview
Problem
Viewers of broadcast advertisements often face difficulty in finding where to purchase products featured in the advertisements, especially when the products are available through various retailers across different locations.
Innovation Solution
An interactive advertisement system that allows viewers to select products of interest during broadcast transmissions, providing details on sales and retailer locations, using a receiver with a tuner, memory, processor, and audio-visual module to display product offering advertisements concurrently with program content and extend information upon user selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If broadcast advertisements provide product information without purchase location details, then the advertisement content is simple and easy to produce, but viewers cannot find where to purchase the products
Solution Approach 1:
The patent embeds multiple levels of information within the advertisement system. The broadcast advertisement contains product information, while the receiver device contains a database of retailer locations. When a viewer selects a product, the system nested within the receiver retrieves and displays the corresponding purchase location information, effectively nesting the location database within the advertisement delivery system.
Solution Approach 2:
The patent transitions from traditional two-dimensional broadcast advertisements to a multi-dimensional interactive system. The advertisement is enhanced by adding a new dimension of interactivity through remote control selection, and another dimension of information depth by incorporating retailer location data that was not present in the original broadcast, creating a layered information structure.
2Ease of operation
If broadcast advertisements include detailed purchase location information for all products, then viewers can find where to purchase products, but the advertisement information becomes overwhelming and difficult to process
Solution Approach 1:
The patent segments the advertisement information delivery process into distinct stages. First, the broadcast advertisement presents product information in a concise format. Second, the receiver stores this information in an organized database structure. Third, when a viewer uses the remote control to select a specific product, the system segments and retrieves only the relevant purchase location information for that specific product, rather than displaying all available information at once.
Solution Approach 2:
The patent implements a dynamic information display system that adapts to user needs. The advertisement system transitions from a static broadcast format to a dynamic interactive format where information is revealed on-demand. The receiver dynamically retrieves and displays purchase location information based on the viewer's selections made through the remote control, allowing the information volume to adjust according to user interest rather than presenting all information simultaneously.
3Adaptability or versatility
If interactive advertisement system is implemented, then viewers can easily find purchase locations, but the receiver device complexity increases
Solution Approach 1:
The patent makes the receiver device multi-functional by integrating it with a remote control system and a database capability that serves multiple purposes. The receiver not only displays broadcast advertisements but also stores product information, processes user selections, retrieves location data, and displays purchase information. This universal design allows a single device to handle the entire interactive advertisement workflow, reducing the need for separate specialized components.
Solution Approach 2:
The patent implements a self-service mechanism where the receiver device automatically retrieves and displays purchase location information without requiring external intervention. When a viewer selects a product using the remote control, the receiver's integrated system automatically queries its database, retrieves the corresponding retailer location information, and displays it on the screen, making the system self-sufficient for the entire information delivery process.
Data Source
AI summary
Implementations discussed herein are directed to providing interactive advertisements to a viewer of a broadcast or other program service transmission. Interactive advertisements include product offering advertisements that give details regarding sales of specific products or retailers that offering specific products for sale. A user may create a shopping list or other indicator that specifies which product offering advertisements are displayed. Product offering advertisements may be displayed concurrently with content from a program service transmission. Extended product offering advertisement that provide further details regarding a product for sale may be displayed in response to user selections of particular product offering advertisements. Product offering advertisements and/or extended product offering advertisements may be displayed on a front panel screen of a receiver or on a television or other output device used to display program service content.