Interactive Ad Selection Interface for Streaming Video
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Solution Overview
Problem
Users lack control over advertising content during ad breaks in streaming video, which can reduce viewer interest and engagement.
Innovation Solution
A method and system that allows users to select video ads for subsequent ad breaks through an interactive interface on their client device, enabling user input and control over ad content before it is streamed during designated ad breaks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If predetermined advertisements are inserted at designated ad breaks without user control, then ad delivery efficiency is maintained, but user engagement and interest in streaming video content decrease
Solution Approach 1:
The system presents multiple candidate advertisements to the user before the ad break occurs, allowing the user to pre-select their preferred ad. This preliminary selection process maintains engagement by giving users control, while still ensuring efficient ad delivery since the selection is made in advance during content playback.
2Ease of operation
If user selection interface is provided for ad choice, then user engagement is improved, but system complexity increases
Solution Approach 1:
The system provides a limited set of pre-selected candidate advertisements (e.g., 3-5 options) rather than allowing unlimited choices. This partial action approach maintains user engagement by offering meaningful selection while avoiding excessive complexity in the interface and selection process.
3Adaptability or versatility
If multiple candidate ads are provided for user selection, then user control and satisfaction are enhanced, but ad delivery time and processing increase
Solution Approach 1:
The system prepares and presents multiple candidate advertisements to the user during the playback of video content, before the ad break is reached. The user's selection is captured in advance, allowing the system to queue the selected ad for immediate playback during the ad break without delays for real-time processing or ad retrieval.
Data Source
AI summary
During or prior to streaming of video content to a client device, a server provides data configuring an interactive object on the client device. When activated by user input, the interactive object enables a user to select one or more video ads to be streamed to the client device during an upcoming ad break, during play of the streaming video. The interactive object enables the user to perform the selection without interrupting viewing of the video.