Interactive Ad Transaction System for Seamless Content Playback

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Solution Overview

Problem

Creating non-disruptive yet effective interactive advertisements, especially for pre-roll or mid-roll formats, is challenging as conventional solutions complicate the transaction process, often frustrating users and leading to abandoned purchases.

Innovation Solution

An entertainment system and method that integrates interactive advertisements with call-to-action icons, allowing users to initiate transactions for content through a registered app store account, enabling immediate or later purchases while seamlessly resuming content consumption, with background downloads for immediate purchases.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If interactive advertisements are integrated into content playback, then advertisement effectiveness and user engagement are improved, but transaction process complexity increases and user experience deteriorates

Engineering Contradiction:

Improveinteractive advertisement effectivenessVSAvoidtransaction process complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary system that bridges the entertainment device and app store, automatically handling transaction processing. When a user interacts with an advertisement, the system mediates the entire purchase flow including initiating the transaction, processing payment through the app store account, and delivering content without requiring users to navigate complex manual steps.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary actions by pre-configuring the transaction environment before user interaction. User accounts are pre-registered with payment methods, content is pre-prepared for delivery, and the transaction framework is established in advance, so that when an advertisement interaction occurs, the complex setup work is already completed.

Inventive Principle:

Principle #10Preliminary action

2Reliability

If manual transaction processing is required for advertisement purchases, then transaction control is maintained, but user convenience decreases and purchase abandonment increases

Engineering Contradiction:

Improvetransaction controlVSAvoiduser convenience

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The system enables self-service by allowing users to interact with advertisements through simple gestures or clicks, and the system automatically completes the entire transaction process including payment authorization and content delivery. The user account system enables automatic charge-approval without requiring manual credit card entry or complex authentication steps.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent merges multiple separate functions into a unified automated process: advertisement interaction, transaction initiation, payment processing, and content delivery are combined into a single seamless flow. The app store account system serves as a universal credential that handles both content access and payment authorization, eliminating the need for separate manual steps.

Inventive Principle:

Principle #5Merging (Combining)

3Reliability

If content consumption is interrupted for transaction processing, then purchase completion is ensured, but user engagement with content decreases

Engineering Contradiction:

Improvepurchase completionVSAvoidcontent consumption continuity

Core Design Contradiction:

ReliabilityVSProductivity

Solution Approach 1:

The system performs preliminary setup of the transaction environment before content playback interruption. User accounts are pre-authorized, payment methods are pre-configured, and content delivery mechanisms are pre-established, allowing transactions to complete rapidly with minimal disruption to the viewing experience.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The automated transaction system rushes through the purchase process by eliminating manual steps. Once a user indicates interest in an advertisement, the system quickly processes authorization, completes payment, and delivers content in a streamlined sequence that minimizes the time the user is taken out of the content consumption flow.

Inventive Principle:

Principle #21Skipping (Rushing through)

Data Source

PatentUS11599902B2Interactive advertisement driving transaction of an advertised digital content displayed during online playing of a content

Publication Date: 2023.03.07 CRACKLE INC

AI summary

Delivering and presenting content including an interactive advertisement to a user, including: transmitting the content including the interactive advertisement to an entertainment device through an application, wherein the application is registered under a user account with an app store; playing the interactive advertisement including call-to-action icons to request the user to initiate a transaction for purchasing an item of second content; determining whether the user is requesting an immediate or later purchase; charging for the purchased item of second content to the user account and initiating a background download of the purchased item of second content, when it is determined that the user is requesting the immediate purchase; adding the item of content to the user account, when it is determined that the user is requesting the later purchase; and resuming the transmission of the content.