Interactive Advertisement Delivery Using Gesture-Based Personalization
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Solution Overview
Problem
Existing advertisement delivery systems lack interactivity and personalization, failing to engage viewers effectively and optimize advertising expenditures based on real-time user interactions and preferences.
Innovation Solution
A system incorporating an advertising apparatus with motion and gesture sensors, cameras, and data analysis to interpret user interactions, transforming passive viewing into immersive experiences and using AI for personalized ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertisement delivery systems are used, then system simplicity is maintained, but viewer engagement and interactivity are insufficient
Solution Approach 1:
The patent combines multiple functions into an integrated advertisement delivery system that merges motion sensing, gesture recognition, camera-based interaction detection, and AI-driven ad selection into a single cohesive platform. This integration enables interactive advertisement delivery while managing system complexity through unified architecture.
Solution Approach 2:
The advertisement delivery system is designed to perform multiple functions: displaying advertisements, detecting motion, recognizing gestures, capturing images for interaction analysis, and delivering personalized content. This multi-functionality allows the system to engage viewers interactively while maintaining operational simplicity through a universal platform.
2Productivity
If generic advertisement content is delivered, then delivery efficiency is maintained, but personalization and relevance to viewers are lacking
Solution Approach 1:
The system incorporates feedback mechanisms by detecting viewer motion and gestures through sensors and cameras, then using AI algorithms to analyze these interactions and select advertisement content that is personally relevant to each viewer. This feedback loop enables real-time personalization while maintaining efficient automated delivery through programmatic advertising.
Solution Approach 2:
The advertisement delivery system dynamically changes content parameters based on detected viewer characteristics and interactions. The AI algorithms adjust advertisement selection, timing, and presentation based on real-time data from motion sensors and cameras, enabling personalization without sacrificing delivery efficiency through automated parameter optimization.
3Ease of operation
If interactive gesture detection is implemented, then viewer engagement is enhanced, but system complexity and data processing requirements increase
Solution Approach 1:
The patent introduces AI algorithms as intermediaries that process and interpret data from motion sensors and cameras. These algorithms translate complex sensor data into meaningful gesture recognition results, enabling interactive advertisement delivery while managing processing complexity through intelligent mediation between hardware sensors and application logic.
4Measurement precision
If real-time user interaction data is collected and analyzed, then advertisement personalization is improved, but data processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-processing and analyzing user interaction data in real-time as it is collected from sensors and cameras. The AI algorithms continuously process gesture and motion data before advertisement selection is required, enabling accurate personalization without adding significant processing delays to the advertisement delivery timeline.
Data Source
AI summary
A system for delivering advertisement content includes an advertising apparatus having an advertisement screen display for displaying advertisements content, at least one advertisement server, said server having advertisement content, and data analysis of the users' gestures by said advertisement server. At least one user interacts with said displaying advertisements content that displayed on said screen display through a predetermined at least one gesture, thereby these interactions transform passive advertising viewing into an immersive and participatory experience.