Interactive Digital Advertising System Gesture Control
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Solution Overview
Problem
Current digital advertising systems lack the ability to provide customized content responsive to the demographic attributes of multiple users in an interactive and intuitive manner, particularly in unconstrained settings, and fail to clearly communicate which user is controlling the device.
Innovation Solution
An interactive digital advertising system that includes a soft-copy display, a digital image capture system, a data processing system, and a program memory to analyze user demographics and gestures, differentiate controlling users through graphical elements, and adjust advertisements accordingly, allowing users to control the system using predefined gestures.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If gesture recognition is used to enable intuitive user control, then ease of operation is improved, but device complexity increases due to multiple cameras and processing systems
Solution Approach 1:
The system automatically detects and tracks users without requiring manual input or configuration. Users simply appear in the field of view and are automatically identified, tracked, and assigned control privileges based on their presence and gestures, eliminating the need for manual system setup or user registration.
Solution Approach 2:
Traditional mechanical input devices (keyboards, mice, buttons) are replaced with gesture-based control. The system captures hand and body movements through cameras and translates them into control commands, substituting physical mechanical interaction with optical sensing and computational interpretation.
2Adaptability or versatility
If multiple users are detected and tracked, then adaptability is improved, but difficulty of detecting and measuring increases due to identifying controlling users
Solution Approach 1:
The system uses color-coded graphical overlays to differentiate between controlling and non-controlling users. The controlling user is highlighted with a distinct color or visual indicator, making it immediately apparent to all users who currently has control privileges without requiring complex displays or explanations.
Solution Approach 2:
The system provides continuous visual feedback by displaying the live video feed with graphical overlays that show detected users, their tracking status, and control privileges. This real-time feedback loop allows users to understand the system's perception of them and adjust their behavior accordingly.
3Adaptability or versatility
If demographic analysis is performed to customize advertisements, then adaptability is improved, but loss of time increases due to processing user data
Solution Approach 1:
The system performs preliminary demographic analysis and user profiling as users are first detected and enter the field of view. By pre-processing and categorizing user demographic information before advertising content needs to be displayed, the system avoids time-consuming analysis at the moment of content delivery, enabling rapid advertisement selection and display.
Data Source
AI summary
A interactive digital advertising system including a soft-copy display including at least an information display region and a command control region, a digital image capture system positioned to capture a time sequence of images of users located in a field-of-view of the soft-copy display, and a storage memory storing a library of advertisements. A time sequence of images is analyzed to detect a plurality of users, and at least one of the users is designated to be a controlling user. The captured images are displayed in the command control region, wherein the detected users are demarked using graphical elements. The captured time sequence of images is analyzed to determine one or more demographic attributes relating to the designated controlling user, and a particular advertisement from the library of advertisements is selected and displayed in the information display region responsive to the determined demographic information.