Interactive Advertising Unit with 3D Media Integration
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Solution Overview
Problem
Existing methods for integrating advertising content with digital media content often disrupt the user experience, either by obstructing the media content or failing to effectively capture user attention, and lack interactive features that enhance engagement.
Innovation Solution
A system and method for dynamic integration of interactive advertising content with digital media content, using a server computing device to provide an interactive advertising unit with a first content layer for media content and a second content layer for advertising, where the integration module synchronizes and controls the presentation to reveal advertising content alongside media content without obstructing it, allowing user interaction and enhancing exposure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertising content is displayed in a traditional banner or pop-up format, then user exposure to advertising is achieved, but the user experience is disrupted and media content viewing is obstructed
Solution Approach 1:
The patent transitions advertising from traditional 2D banner/popup formats to a 3D immersive environment. The advertising content is rendered as a virtual character or object within a three-dimensional space that overlays the media player, allowing advertising to occupy a different spatial dimension rather than competing for the same two-dimensional screen real estate. This enables simultaneous media content consumption and advertising engagement without mutual obstruction.
Solution Approach 2:
The advertising content is nested within the media player interface rather than existing separately. The virtual advertising character or object is positioned within the 3D space of the media player, creating a nested structure where advertising and media content coexist in layers. This nesting allows the advertising to be integrated into the viewing experience without blocking the media content, as users can interact with the advertising while the media content continues to play in the background.
2Quantity of substance
If advertising content interrupts media content in a linear fashion, then advertising exposure is maximized, but media content continuity is broken
Solution Approach 1:
The advertising presentation is made dynamic rather than static and linear. The virtual advertising character or object can move, change appearance, and interact with the media content in real-time. The advertising content adapts its behavior based on user interactions and media content context, allowing it to maintain presence without forcing linear interruptions. Users can engage with the advertising at their own pace while media content continues uninterrupted.
Solution Approach 2:
Both media content playback and advertising presentation occur simultaneously and continuously rather than sequentially. The media content plays without interruption while the advertising content maintains its presence in the 3D space, allowing both useful actions to continue concurrently. This eliminates the need to pause or stop media content for advertising delivery, maintaining continuity of the primary viewing experience.
3Ease of operation
If advertising content is displayed alongside media content in a non-linear fashion, then media content remains uninterrupted, but advertising effectiveness is reduced
Solution Approach 1:
By moving advertising to a 3D dimension within the media player space, the advertising gains increased visibility and engagement opportunities without blocking the 2D media content. The virtual advertising character or object can position itself strategically in the 3D space to maximize user attention while leaving the media content area clear for uninterrupted viewing.
Solution Approach 2:
The advertising content is prepared and positioned in advance within the 3D space before user interaction occurs. Virtual advertising characters or objects are pre-rendered and placed in strategic positions within the media player environment, ready to engage users as they watch media content. This preliminary setup ensures advertising is immediately visible and interactive without requiring interruptions to media playback.
4Ease of manufacture
If traditional advertising formats are used, then implementation is simple, but user engagement and interaction are limited
Solution Approach 1:
The advertising system transitions from static images or videos to dynamic, interactive virtual characters or objects. These virtual elements can move, respond to user input, change appearance, and engage in simulated interactions with viewers. The advertising content adapts its behavior based on user actions, media content context, and timing, providing versatile engagement opportunities while maintaining implementation through standardized 3D rendering pipelines.
Data Source
AI summary
Described herein are methods, systems, and computer program products for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing devices provides, in response to the request, an interactive advertising unit comprising a first content layer including the requested media content and a media player, a second content layer including the advertising content comprising static content and interactive content, and an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction.