Interactive Advertising Unit Spatial Integration

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Solution Overview

Problem

Existing methods for integrating advertising content with digital media content often disrupt the user experience, either by obstructing the media content or failing to effectively capture user attention, and lack interactive features that enhance engagement.

Innovation Solution

A system and method for dynamic integration of interactive advertising units with digital media content, using a multi-layered approach that synchronizes spatial, temporal, and control components to create a seamless and engaging experience, allowing users to interact with advertising content while viewing media content without obstructing the media player.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If advertising content is displayed in a traditional manner (blocking or overlaying media content), then advertising exposure is increased, but user experience deteriorates due to obstruction of media content

Engineering Contradiction:

Improveadvertising exposureVSAvoidobstruction of media content

Core Design Contradiction:

Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

The patent transitions advertising from a two-dimensional overlay/blocking model to a three-dimensional spatial integration model. The advertising unit is positioned in 3D space around the media player (above, below, left, right, or behind) rather than on top of the screen, allowing simultaneous visibility of both media content and advertising without mutual obstruction.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent introduces an intermediary advertising unit that acts as a mediator between the media player and the user. This unit can be positioned in the physical space surrounding the media player and provides advertising content through alternative delivery methods (secondary display, audio channel, haptic feedback) that do not interfere with the primary media content delivery.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Quantity of substance

If advertising content is displayed to maximize visibility, then advertising effectiveness is improved, but user interaction capability deteriorates

Engineering Contradiction:

Improveadvertising visibilityVSAvoiduser interaction capability

Core Design Contradiction:

Quantity of substanceVSEase of operation

Solution Approach 1:

The patent segments the advertising unit into multiple independent interactive elements (buttons, links, touch zones) that can be selectively activated. This segmentation allows users to interact with specific advertising elements without needing to navigate the entire advertising content, maintaining ease of operation while preserving visibility.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent implements dynamic reconfiguration of the advertising unit's display and interaction characteristics based on user behavior. The unit can change its presentation mode, highlight different elements, or adjust its position in response to user actions, maintaining both visibility and interactivity through adaptive behavior.

Inventive Principle:

Principle #15Dynamics

3Adaptability or versatility

If advertising unit is made fully interactive, then user engagement is improved, but device complexity increases

Engineering Contradiction:

Improveuser engagementVSAvoidintegration complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a universal advertising unit framework that can deliver multiple types of content (visual, audio, haptic) and support multiple interaction modes (click, touch, gesture, voice) through a single integrated device. This multi-functionality achieves high user engagement without proportionally increasing complexity, as the same hardware platform supports diverse advertising deliverables.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent employs a nested architecture where the advertising unit is integrated within or alongside the existing media player infrastructure. The advertising functionality is embedded within the broader media playback system, allowing shared use of common components (processor, display driver, audio output) and reducing overall system complexity.

Inventive Principle:

Principle #7Nested doll (Nesting)

Data Source

PatentUS10460358B2Integration of an advertising unit containing interactive residual areas and digital media content

Publication Date: 2019.10.29 VIACOM INTERNATIONAL INC

AI summary

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.