Interactive Cloud Advertising Platform for Non-Intrusive Video Ads
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Solution Overview
Problem
Users of mobile devices are intolerant of intrusive advertisements that disrupt their viewing experience, as they feel forced to watch ads without control over their personal time, leading to irritation and decreased attention to the advertised content.
Innovation Solution
A cloud-based method for displaying non-intrusive, interactive multi-screen media advertisements alongside online video streams, where users must perform a specific action to remove the ads, ensuring the main video content remains fully visible and minimizing disruption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional intrusive advertisements are displayed before or during video content, then advertising revenue and brand exposure are improved, but user experience and viewing convenience deteriorate
Solution Approach 1:
The advertisement is merged with the main video content by displaying it in a picture-in-picture format within the same video player interface. The ad appears as a smaller video window overlaid on or alongside the main content, allowing both the advertisement and the user-selected video to be viewed simultaneously without requiring separate applications or interrupting the viewing flow.
Solution Approach 2:
The advertisement display is made dynamic and interactive rather than static and forced. Users can control the ad by performing gestures such as swiping, pinching, or tapping to minimize, expand, or dismiss the ad window. This dynamic interaction gives users control over their viewing experience while still exposing them to the advertisement content.
2Quantity of substance
If users are forced to watch advertisements to access content, then advertising effectiveness is improved, but user control and personal time management deteriorate
Solution Approach 1:
The system allows users to serve themselves by controlling the advertisement display according to their preferences. Users can independently minimize, expand, or dismiss the ad window through gestures, giving them autonomy over how they interact with the advertisement. The ad is displayed by default but users have full control to adjust it without needing to complete mandatory actions.
Solution Approach 2:
The advertisement transitions from a static, forced display to a dynamic, user-controlled element. The ad window can be resized, moved, minimized, or dismissed based on user gestures, making the advertising experience adaptable to user needs rather than rigid and intrusive.
3Quantity of substance
If pop-up advertisements are displayed over content, then advertising visibility is improved, but content accessibility and user convenience deteriorate
Solution Approach 1:
Instead of placing the ad as a separate pop-up window that blocks content, the advertisement is merged into the video player interface itself. The ad appears as a smaller video window that is integrated with the main content player, allowing users to access both the advertisement and the main content simultaneously within the same interface without blocking or obscuring either.
Data Source
AI summary
Methods useful for non-intrusive advertising on a mobile wireless communications terminal and web are disclosed. A method may include displaying on a display screen of the mobile wireless communications terminal or the web, according to a timed schedule, advertising images. A method may include advertising images waiting for mandatory interaction from the viewer. One embodiment of the present invention includes still images displayed alongside the main video player that morph into moving images upon predefined, obligatory action from the viewer that helps the advertisement develop entirely. This interactive advertising helps marketers promote their brand and increase brand exposure.