Interactive Content for Live Video Product Attributes
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Solution Overview
Problem
Existing product object information service systems lack a comprehensive and intuitive way to present product information, limiting users' ability to make informed shopping decisions.
Innovation Solution
A method and apparatus for providing interactive content associated with product objects, generated based on materials describing their attributes, which changes in response to user interactions, allowing multiple attributes to be presented through various dimensions and states, using interactive channels such as voice, touch, and air gestures.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional product information service systems use pictures, text, and pre-shot videos to describe product objects, then the information can be presented in multiple formats, but the information dimension is limited and lacks comprehensiveness
Solution Approach 1:
The patent introduces dynamic live broadcast video content to replace static pictures and pre-shot videos. The live broadcast allows real-time demonstration of product attributes, enabling comprehensive information presentation through dynamic visual content while maintaining manageable system complexity through standardized broadcasting processes
Solution Approach 2:
The patent adds the dimension of real-time interaction to traditional product information presentation. By incorporating interactive content during live broadcasts, the system transitions from one-way information delivery to multi-dimensional communication, allowing consumers to ask questions and receive immediate responses about product attributes
2Loss of information
If live broadcast technology is introduced to provide product information, then information dimension is enriched and interaction is formed, but the lack of interactive content related to product attributes limits comprehensive understanding
Solution Approach 1:
The patent introduces interactive content as an intermediary element between the live broadcast and consumers. This interactive content, generated based on product attribute materials, serves as a mediator that translates complex product information into easily understandable visual presentations, allowing consumers to explore product attributes through simple interactions without requiring deep technical knowledge
Solution Approach 2:
The patent replaces traditional text-based or voice-based product attribute descriptions with visual interactive content. This substitution transforms abstract attribute information into concrete visual presentations that consumers can interact with through simple gestures or clicks, significantly improving ease of operation while delivering comprehensive attribute information
3Loss of information
If interactive content is provided during video playback to present multiple product attributes, then comprehensive and intuitive information is delivered, but the system complexity increases
Solution Approach 1:
The patent employs preliminary action by pre-generating interactive content based on product attribute materials before the live broadcast or video playback occurs. This preparation work includes creating visual representations of product attributes that can be dynamically presented during the broadcast, reducing the complexity of real-time information processing while ensuring comprehensive information delivery
Data Source
AI summary
A method, an apparatus, and an electronic device for providing product object information are disclosed. The method includes: providing an interactive content in a process of playing a live video content associated with a product object, the interactive content being generated according to a material associated with the product object, and the material being used to describe attributes of the product object; and providing a change process of the interactive content according to the material in a process of responding to interactive operation information inputted by a user, to enable a presentation of multiple attributes of the product object. Through the embodiments of the present disclosure, the product object information can be provided to consumers in a more comprehensive and intuitive manner, so as to help the users to make better shopping decisions.