Interactive Content Scheduling by Interaction Duration Estimation
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Solution Overview
Problem
Interactive advertisements in media content can lead to users leaving the application during breaks, resulting in missed resumption of live or scheduled content, causing inefficient resource utilization in content provision systems.
Innovation Solution
A method to schedule interactive content items by estimating their interaction durations and determining display times within media content timeslots, prioritizing longer interaction durations for earlier display to minimize user distraction and maximize content viewing continuity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If interactive advertisements are displayed during media content breaks, then user engagement with advertisements increases, but users may leave the application and miss the resumption of live or scheduled content
Solution Approach 1:
The system performs preliminary actions by estimating the interaction duration of each interactive advertisement before scheduling its display. This advance calculation allows the scheduling system to proactively arrange advertisements in a way that prevents users from missing content resumption, thereby resolving the contradiction between maximizing advertisement engagement and maintaining content viewing continuity
Solution Approach 2:
The advertisement scheduling system dynamically adjusts display times based on estimated interaction durations rather than using fixed slots. This dynamic approach allows the system to adapt to varying user interaction patterns while ensuring that advertisements are displayed in a manner that maintains content viewing continuity and maximizes resource utilization
2Productivity
If users are allowed to interact with advertisements during breaks, then advertisement effectiveness improves, but users may be distracted and forget to return to the media content
Solution Approach 1:
By calculating estimated interaction durations in advance, the system can schedule advertisements to occupy the optimal time window within breaks. This preliminary calculation ensures that users have sufficient time to interact with advertisements without being distracted for excessive periods, thereby reducing loss of time while maintaining resource utilization efficiency
3Productivity
If the system schedules interactive advertisements without considering interaction duration, then scheduling simplicity is maintained, but resource utilization efficiency decreases
Solution Approach 1:
The scheduling system performs self-service by automatically estimating interaction durations and determining optimal display times without requiring complex manual configuration. This automated approach increases resource utilization efficiency while keeping the scheduling system relatively simple, as the complexity is handled through algorithmic self-determination rather than manual intervention
Data Source
AI summary
A content provision system is disclosed. The advent of potential interactivity in advertisements and other content items means that the time for which those advertisements absorb the attention of the user cannot be known in advance. This presents a challenge when the interactive advertisements or other content items are to be accommodated in a scheduled slot for such items. To address this challenge, the duration of interaction of each interactive content item is estimated, statistically measured or modelled in advance of the scheduled slot, and at least one of the interactive items is provided in the slot at a time which accords with the duration of interaction. Where there are a plurality of interactive content items for inclusion in the slot, the interactive contents items can be ordered such that those having a longer duration of interaction are provided closer to the start of the slot.