Interactive Content Transmission via Deployment Criteria

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Solution Overview

Problem

Current systems face challenges in automatically integrating permitted content elements into software applications, leading to increased time, expense, and complexity, as well as a higher risk of element omission due to manual input requirements.

Innovation Solution

A process that transmits interactive content by associating a secure identifier with a beacon service, identifying permissible content elements based on spend history, generating deployment criteria, and rendering permitted content elements on a display based on satisfied deployment criteria, including origination, pathway, and terminal locations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual input of permitted content elements is used, then device operators can access content elements, but time consumption and operational complexity increase

Engineering Contradiction:
Improveaccess to permitted content elementsVSAvoidtime to incorporate content elements
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system automatically retrieves and incorporates permitted content elements from external systems without requiring device operators to manually input them. The content management system performs self-service by autonomously accessing external content repositories, matching content elements to devices, and updating applications in the background.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The manual mechanical process of operators sequentially inputting content elements is replaced by an automated electronic system that uses APIs, databases, and software agents to retrieve, process, and distribute content elements automatically across the network.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If manual input of permitted content elements is used, then device operators can access content elements, but risk of element omission increases

Engineering Contradiction:
Improveaccess to permitted content elementsVSAvoidcompleteness of content element integration
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system implements feedback mechanisms where the content management system continuously monitors external systems for available content elements, verifies successful retrieval and integration, and maintains logs of incorporated elements. This feedback loop ensures completeness and allows for error detection and correction.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

A content management system acts as an intermediary between external content sources and device applications. This intermediary layer ensures reliable transmission and integration of content elements by managing connections, handling transformations, and verifying successful incorporation, thereby reducing omission risks.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If automatic integration of permitted content elements is implemented, then time consumption is reduced, but system complexity increases

Engineering Contradiction:
Improvespeed of content element integrationVSAvoidsystem architecture complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The content management system is designed as a universal platform that handles multiple functions: retrieving content from various external sources, processing different content formats, matching content to devices based on criteria, and distributing to multiple applications. This multi-functionality consolidates complexity into a single system rather than requiring complex integrations in each application.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The content management system serves as an intermediary layer that abstracts the complexity of automatic integration from individual applications. By centralizing the automation logic in this intermediary system, the patent reduces the complexity burden on application-level systems while maintaining high productivity in content element integration.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Device complexity

If automatic integration of permitted content elements is implemented, then operational complexity is reduced, but infrastructure requirements increase

Engineering Contradiction:
Improveoperational complexityVSAvoidlevel of automated integration
Core Design Contradiction:
Device complexityVSExtent of automation

Solution Approach 1:

The system achieves high-level automation through self-service mechanisms where the content management system autonomously performs content retrieval, processing, matching, and distribution without human intervention. This self-service capability maximizes the extent of automation while keeping operational complexity low for users.

Inventive Principle:
Principle #25Self-service

Data Source

PatentEP4085270B1Systems and processes for transmitting interactive content
Publication Date: 2024.11.13 CARDLYTICS INC
  • EP4085270B1 patent drawingFigure 1
  • EP4085270B1 patent drawingFigure 2
  • EP4085270B1 patent drawingFigure 3

AI summary

Provided herein are systems and processes for transmitting interactive content to an application and causing the interactive content to be rendered on a display of the application. In at least one embodiment, the system is configured to analyze mapping metadata based on deployment criteria and cause a content element to be rendered on a display when the mapping metadata satisfies the deployment criteria. A content element may be a permitted content element from a plurality of permissible content elements. The deployment criteria includes temporal criteria, mapping criteria, and/or other criteria described herein.