Interactive Creative Embedding for Seamless Media Consumption
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Solution Overview
Problem
Traditional electronic advertising creatives often require users to navigate away from the original content document to engage further, discouraging continued interaction, and it is challenging to determine user responsiveness to different creatives throughout a media item's life cycle.
Innovation Solution
A computing device provides an interactive creative within a third-party content slot, allowing users to consume media items without navigating away from the original document, by using processing circuitry to select and display creatives based on media item life cycles, social media data, and user profiles, enabling multi-level engagement through actionable objects and real-time bidding networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional electronic advertising creatives are used, then users can be invited to engage further, but users must navigate away from the original content document which discourages continued interaction
Solution Approach 1:
The patent merges the creative interface with the original content document by embedding the creative within the same document structure. The creative includes a first interface displayable within the original content document, and a second interface that provides media item consumption without requiring navigation away from the document. This integration allows users to engage with the creative at multiple levels while remaining in the original content context, eliminating the need to leave the document and thereby maintaining ease of operation while improving engagement versatility.
2Adaptability or versatility
If separate advertising creatives are used for each media distribution form and time period, then specific user engagement levels can be targeted, but it becomes difficult to determine which users are responsive to which creatives
Solution Approach 1:
The patent implements feedback mechanisms by tracking user interactions with the creative interfaces. The system receives user action data from interactions with the first and second interfaces, and this data is used to determine user responsiveness. The feedback loop allows the system to measure which users respond to which creatives and time periods, enabling precise targeting for future creative delivery while maintaining adaptability across different media distribution forms.
Solution Approach 2:
The patent applies preliminary action by pre-configuring multiple creatives with different interfaces for different media distribution forms and time periods before user interaction. The system prepares various creative options in advance, including first interfaces for initial engagement and second interfaces for media consumption, so that when users interact, the appropriate pre-prepared creative can be immediately delivered without requiring real-time creation, thus enabling precise targeting while simplifying the measurement process.
3Adaptability or versatility
If navigation to another website is required for creative engagement, then users can access additional content, but the user may be discouraged from further engagement to avoid being navigated away
Solution Approach 1:
The patent merges the creative interaction capability within the original content document by providing a first interface that is displayable within the document and a second interface that enables media item consumption without navigation. This integration eliminates the harmful effect of user discouragement while maintaining the adaptability to provide multiple levels of creative interaction, as users can engage with the creative and consume media items all within the same document context without being forced to navigate away.
Data Source
AI summary
A device, method and system are disclosed for providing a creative within a third-party content slot without navigating a user away from a third-party content document in which the creative was provided for a consumption of a media item associated with the creative. As a result of at least a request for a user device to display the third-party content document, the creative is provided to the user device, the creative being displayable within the third-party content slot, and the creative including a first interface, the first interface associated with an actionable object. As a result of at least a user action taken on the actionable object to consume the media item associated with the creative, a second interface is provided to the user device for consuming the media item without navigating the user away from the third-party content document.