Interactive Decision-Making System for Purchase Selection

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Solution Overview

Problem

Consumers face challenges in making purchasing decisions due to overwhelming options and difficulty in considering individual or group preferences, leading to frustration and lost sales for merchants.

Innovation Solution

A decision-making computing device that receives user input, determines purchase criteria, retrieves relevant information, applies criteria to available purchases, and uses interactive modules to facilitate a final purchase decision, incorporating gamification to enhance user engagement and satisfaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If consumers are provided with unlimited purchasing options, then consumer choice freedom is improved, but consumer decision-making complexity increases

Engineering Contradiction:
Improveconsumer choice freedomVSAvoiddecision-making complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces an automated decision-making system that acts as an intermediary between the consumer and the overwhelming array of purchasing options. The system includes a computing device that receives consumer preferences, automatically evaluates available options against these preferences, and presents a limited set of recommended choices or makes the final selection, thereby mediating the complexity while preserving choice freedom.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent segments the overwhelming set of purchasing options into manageable categories and subsets based on consumer preferences. The system divides the large option space into relevant segments that match consumer criteria, making the decision-making process more manageable while still providing access to the full range of options.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If consumers are provided with unlimited purchasing options, then consumer choice freedom is improved, but consumer time consumption increases

Engineering Contradiction:
Improveconsumer choice freedomVSAvoiddecision-making time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements preliminary action by having consumers establish their preferences and criteria in advance. The system stores these preferences and automatically applies them when new purchasing options become available, eliminating the need for consumers to re-evaluate options each time and significantly reducing decision-making time while maintaining access to all options.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system enables self-service by automatically filtering and evaluating purchasing options based on pre-established consumer preferences. The automated system performs the time-consuming evaluation work without requiring active consumer involvement, allowing consumers to access informed recommendations instantly without manual analysis of each option.

Inventive Principle:
Principle #25Self-service

3Reliability

If group members' individual preferences are considered in decision-making, then decision satisfaction is improved, but decision-making complexity increases

Engineering Contradiction:
Improvedecision satisfactionVSAvoiddecision-making process complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent merges the preferences and criteria of multiple group members into a unified decision-making framework. The system collects individual preferences from all group members, combines them into aggregated criteria, and evaluates options against these combined preferences, thereby achieving group satisfaction while managing complexity through automated processing.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The automated decision-making system serves as an intermediary that handles the complex task of reconciling multiple group members' preferences. It processes individual inputs, resolves conflicts, and produces a unified recommendation that satisfies group criteria, relieving the group of the burden of direct negotiation and complex manual coordination.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Reliability

If group members' individual preferences are considered in decision-making, then decision satisfaction is improved, but time consumption increases

Engineering Contradiction:
Improvedecision satisfactionVSAvoiddecision-making time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements preliminary action by having group members establish their preferences and weightings in advance. The system stores these individual criteria and automatically applies them when evaluating options, eliminating the need for time-consuming repeated discussions and evaluations while ensuring all group preferences are consistently considered in every decision.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10891672B2Systems and methods for interactive decision-making
Publication Date: 2021.01.12 MASTERCARD INT INC
  • US10891672B2 patent drawing
  • US10891672B2 patent drawing
  • US10891672B2 patent drawing

AI summary

A system for facilitating a purchasing decision is provided. The system includes a decision-making computing device configured to obtain purchase criteria, to apply the purchase criteria to a list of available purchases to determine a list of candidate purchases, and to determine a final purchase decision from the list of candidate purchases. The decision-making computing device determines the final purchase decision, at least in part, based on user input provided by a user of a user computing device. The user input is provided through an interactive decider configured to gamify the purchasing decision process, at least in part, by executing one or more interactive modules which may be in the form of a game, an animation, a simulation, and the like. If a user confirms a final purchase decision, the decision-making computing device may then initiate a purchasing process.