Interactive Decision-Making System for Purchase Selection
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Solution Overview
Problem
Consumers face challenges in making purchasing decisions due to overwhelming options and difficulty in considering individual or group preferences, leading to frustration and lost sales for merchants.
Innovation Solution
A decision-making computing device that receives user input, determines purchase criteria, retrieves relevant information, applies criteria to available purchases, and uses interactive modules to facilitate a final purchase decision, incorporating gamification to enhance user engagement and satisfaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If consumers are provided with unlimited purchasing options, then consumer choice freedom is improved, but consumer decision-making complexity increases
Solution Approach 1:
The patent introduces an automated decision-making system that acts as an intermediary between the consumer and the overwhelming array of purchasing options. The system includes a computing device that receives consumer preferences, automatically evaluates available options against these preferences, and presents a limited set of recommended choices or makes the final selection, thereby mediating the complexity while preserving choice freedom.
Solution Approach 2:
The patent segments the overwhelming set of purchasing options into manageable categories and subsets based on consumer preferences. The system divides the large option space into relevant segments that match consumer criteria, making the decision-making process more manageable while still providing access to the full range of options.
2Adaptability or versatility
If consumers are provided with unlimited purchasing options, then consumer choice freedom is improved, but consumer time consumption increases
Solution Approach 1:
The patent implements preliminary action by having consumers establish their preferences and criteria in advance. The system stores these preferences and automatically applies them when new purchasing options become available, eliminating the need for consumers to re-evaluate options each time and significantly reducing decision-making time while maintaining access to all options.
Solution Approach 2:
The system enables self-service by automatically filtering and evaluating purchasing options based on pre-established consumer preferences. The automated system performs the time-consuming evaluation work without requiring active consumer involvement, allowing consumers to access informed recommendations instantly without manual analysis of each option.
3Reliability
If group members' individual preferences are considered in decision-making, then decision satisfaction is improved, but decision-making complexity increases
Solution Approach 1:
The patent merges the preferences and criteria of multiple group members into a unified decision-making framework. The system collects individual preferences from all group members, combines them into aggregated criteria, and evaluates options against these combined preferences, thereby achieving group satisfaction while managing complexity through automated processing.
Solution Approach 2:
The automated decision-making system serves as an intermediary that handles the complex task of reconciling multiple group members' preferences. It processes individual inputs, resolves conflicts, and produces a unified recommendation that satisfies group criteria, relieving the group of the burden of direct negotiation and complex manual coordination.
4Reliability
If group members' individual preferences are considered in decision-making, then decision satisfaction is improved, but time consumption increases
Solution Approach 1:
The patent implements preliminary action by having group members establish their preferences and weightings in advance. The system stores these individual criteria and automatically applies them when evaluating options, eliminating the need for time-consuming repeated discussions and evaluations while ensuring all group preferences are consistently considered in every decision.
Data Source
AI summary
A system for facilitating a purchasing decision is provided. The system includes a decision-making computing device configured to obtain purchase criteria, to apply the purchase criteria to a list of available purchases to determine a list of candidate purchases, and to determine a final purchase decision from the list of candidate purchases. The decision-making computing device determines the final purchase decision, at least in part, based on user input provided by a user of a user computing device. The user input is provided through an interactive decider configured to gamify the purchasing decision process, at least in part, by executing one or more interactive modules which may be in the form of a game, an animation, a simulation, and the like. If a user confirms a final purchase decision, the decision-making computing device may then initiate a purchasing process.


