Interactive Digital Coupon Activation for Measured Advertising Conversion

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Solution Overview

Problem

Existing advertising systems lack effective methods to measure the effectiveness of digital advertisements and convert non-redeemable coupons into redeemable ones based on user interactions, failing to accurately assess consumer interest and facilitate sales opportunities.

Innovation Solution

A television service provider offers initially non-redeemable digital coupons for product interactions, electronically communicates user interactivity data to sellers, and converts these coupons into redeemable forms using identifiers like barcodes, allowing redemption upon purchase.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If non-redeemable coupons are distributed to measure advertising effectiveness, then consumer interest data can be collected, but the coupons cannot be redeemed for sales conversion

Engineering Contradiction:

Improveadvertising effectiveness measurementVSAvoidsales conversion

Core Design Contradiction:

Measurement precisionVSProductivity

Solution Approach 1:

The coupon system transitions from a static non-redeemable state to a dynamic redeemable state based on accumulated interaction data. Coupons begin as non-redeemable digital items and become redeemable when the advertiser receives sufficient consumer interest indications, allowing the system to adapt coupon redeemability based on real-time advertising performance metrics

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system implements a feedback loop where consumer interactions with advertisements are collected and communicated to advertisers. This feedback mechanism allows advertisers to assess advertising effectiveness and make informed decisions about converting non-redeemable coupons to redeemable ones, creating a closed-loop system that connects measurement to action

Inventive Principle:

Principle #23Feedback

2Measurement precision

If individual consumer interaction data is collected, then accurate consumer interest measurement is achieved, but privacy concerns increase

Engineering Contradiction:

Improveconsumer interest assessmentVSAvoidprivacy risk

Core Design Contradiction:

Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The television service provider acts as an intermediary that collects and processes consumer interaction data without directly sharing sensitive personal information with advertisers. The system communicates aggregated consumer interest indications to advertisers while maintaining privacy controls, serving as a trusted mediator that protects consumer data while enabling effective advertising measurement

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system transforms detailed individual consumer interaction data into aggregated consumer interest indications. By changing the parameter representation from individual-level detailed data to aggregated interest metrics, the system maintains measurement precision while reducing privacy risks through data anonymization and aggregation

Inventive Principle:

Principle #35Parameter changes

3Ease of operation

If real-time coupon activation is implemented, then consumer engagement is improved, but system complexity and processing requirements increase

Engineering Contradiction:

Improveconsumer engagementVSAvoidsystem processing complexity

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-generating non-redeemable coupons and setting up the infrastructure for tracking consumer interactions. This preliminary setup allows for rapid activation when conditions are met, as the foundational elements are already in place and只需 require state changes rather than complete system initialization

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements a threshold-based activation mechanism where coupons become redeemable after receiving a certain number of consumer interest indications rather than requiring full real-time processing for each interaction. This partial action approach balances consumer engagement speed with system processing capabilities by activating coupons when sufficient evidence of consumer interest is accumulated

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS12354128B2Systems and methods for generating digital items

Publication Date: 2025.07.08 DISH NETWORK LLC

AI summary

A television service provider system includes interactive elements embedded within advertisements or other content related to a particular product or service that a user may select to receive an initially non-redeemable coupon for the product. The system then electronically communicates to the seller or advertiser system the indications of such electronic interactivity between the viewers of content and content related to the product being sold or advertised. The advertiser or seller may then electronically activate and thus convert the non-redeemable coupon into a redeemable coupon. A system for processing retail transactions redeems the coupons for the product for a particular user using an identifier of the user associated with the account of the user with the television service provider.