Interactive Digital Media Item Viewer Tracking

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Solution Overview

Problem

Conventional digital media systems provide only static digital photographs, lacking interactivity and experiencing noticeable lag or latency in image effects, which limits user engagement.

Innovation Solution

A digital media management system generates an interactive digital media item by creating a three-dimensional model of a two-dimensional digital photograph, tracking viewer movement using a camera and accelerometer/gyroscope data, and updating features such as eye orientation to maintain viewer interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional static image effects are used, then device complexity is reduced, but user engagement and interactivity deteriorate

Engineering Contradiction:
ImproveinteractivityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent transforms static digital photographs into dynamic interactive experiences by making image features (eyes, head, body) dynamically respond to viewer movement. The system continuously updates feature orientations based on real-time camera tracking data, allowing the photograph to adapt and react to viewer position changes, thereby achieving high interactivity without requiring complex hardware modifications.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system creates virtual copies of the photograph's features (eyes, head, body) that can be independently manipulated and animated. These copied features are overlaid on the original photograph and can be selectively moved, rotated, or scaled to create interactive effects, separating the interactive elements from the static base image.

Inventive Principle:
Principle #26Copying

2Adaptability or versatility

If real-time viewer tracking is implemented, then interactivity is improved, but processing time and latency increase

Engineering Contradiction:
Improvereal-time responsivenessVSAvoidprocessing latency
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary processing by pre-identifying and segmenting key features (eyes, head, body) from the photograph before viewing begins. This preprocessing creates ready-to-animate feature models that can be quickly transformed and positioned during real-time interaction, reducing the computational burden during actual viewer tracking and minimizing latency.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces complex mechanical or heavy computational tracking systems with lighter computational approaches. Instead of using sophisticated computer vision algorithms that require significant processing power, the system uses simplified feature matching and transformation techniques that achieve real-time performance with lower computational requirements.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If multiple image features are animated simultaneously, then user engagement is enhanced, but computational resources and processing time increase

Engineering Contradiction:
Improvefeature interactivityVSAvoidprocessing efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent segments the photograph into distinct animatable features (eyes, head, body) that can be independently controlled and transformed. Each feature is processed separately through its own transformation pipeline, allowing parallel processing and optimizing resource utilization. This segmentation enables selective animation of only the necessary features based on viewer interaction, rather than animating the entire image.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies different levels of interactive complexity to different regions of the photograph. High-priority features like eyes receive more sophisticated transformation and animation treatment, while less critical features use simpler transformations. This localized approach to quality ensures that computational resources are concentrated on the most engaging elements, maintaining high user engagement while managing processing efficiency.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10366525B2Generating an interactive digital media item that follows a viewer
Publication Date: 2019.07.30 ADOBE INC
  • US10366525B2 patent drawing
  • US10366525B2 patent drawing
  • US10366525B2 patent drawing

AI summary

The present disclosure is directed toward systems and methods for generating an interactive digital media item based on a two-dimensional “selfie.” For example, one or more embodiments described herein identifies a face in the two-dimensional “selfie,” then builds and displays a three-dimensional model based on the identified face. One or more embodiments described herein also track movement of a viewer of a computing device displaying the three-dimensional model such that one or more portions of the three-dimensional model appear to follow the person viewing the “selfie.”