Interactive Display Case With Sensing Frame for Real-Time Product Info

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Solution Overview

Problem

Conventional retail display systems lack the ability to provide real-time, interactive information about products to consumers, as existing displays are limited by static packaging and do not account for up-to-date product information or consumer interactions.

Innovation Solution

An interactive display case with a sensing frame and processing circuitry that detects objects passing through it, identifies the corresponding storage area, and generates interaction data to display relevant product information on an electronic display unit, allowing for dynamic content updates based on user interactions and inventory status.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If static packaging information is used to display product details, then the display structure is simple, but the information is not up to date and lacks interactivity

Engineering Contradiction:
Improveproduct information currencyVSAvoiddisplay system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent replaces static mechanical packaging information with an electronic display system that uses sensors, processing circuitry, and digital displays to provide dynamic, up-to-date product information. The sensing frame with sensors detects objects and triggers electronic information display, eliminating the need for static packaging labels.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If conventional display cases are used, then the device structure is simple, but consumer engagement and information access are limited

Engineering Contradiction:
Improveconsumer interaction capabilityVSAvoiddisplay case structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The display case system automatically detects when a consumer approaches or touches a product using sensors in the sensing frame, and autonomously displays relevant product information on the electronic display unit without requiring manual intervention. The system self-activates based on consumer presence or interaction.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system incorporates sensor feedback that detects consumer interaction with products and triggers appropriate information display responses. The processing circuitry analyzes sensor data and controls the display accordingly, creating a closed-loop interactive system that responds to consumer behavior.

Inventive Principle:
Principle #23Feedback

3Loss of information

If packaging information is used, then no additional detection systems are needed, but the information is limited to package size and not fully up to date

Engineering Contradiction:
Improveproduct information completenessVSAvoidobject detection requirement
Core Design Contradiction:
Loss of informationVSDifficulty of detecting and measuring

Solution Approach 1:

The patent introduces a sensing frame with sensors as an intermediary between the consumer and the product information. The sensors detect objects or hands in proximity to the display case and trigger the electronic display to show comprehensive product information, acting as a mediator that enables information access without direct contact with products.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10085571B2Interactive display case
Publication Date: 2018.10.02 RAYDIANT INC
  • US10085571B2 patent drawing
  • US10085571B2 patent drawing
  • US10085571B2 patent drawing

AI summary

An interactive display case having a first frame, a plurality of storage areas within the first frame, a second frame, and processing circuitry. The processing circuitry is configured to detect an object passing through the interior of the second frame, identify an area within the interior of the second frame in which the object passes, where the area corresponding to one of the storage areas, and generate interaction data corresponding to the identified area.