Interactive Display Table With Synchronized Touchscreen Graphics

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Solution Overview

Problem

Display tables in retail settings lack interactive capabilities to effectively showcase electronic devices, limiting consumer engagement and product feature demonstration.

Innovation Solution

A display table system featuring a display screen, a processor, and electronic devices with touch screens, where inputs on the touch screens trigger synchronized image changes on both the touch screens and display screens, creating immersive visual effects and potentially tactile or audial responses, with cables and circuitry for connectivity and minimal visual obstruction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a display table is used to present electronic devices in a retail setting, then products can be showcased to consumers, but the display lacks interactive capabilities and consumer engagement is limited

Engineering Contradiction:
Improveinteractive capabilityVSAvoidconsumer engagement
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent combines multiple electronic devices with touch screens into a single display table system, merging their interactive capabilities to create a unified engaging interface. The touch screens of multiple devices are arranged to form a larger interactive display area, allowing consumers to interact with product information across the entire table surface.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The display table system enables multiple functions by allowing different electronic devices to contribute their touch screen capabilities to a shared interactive experience. The system can display various types of information (product specifications, images, videos) and respond to multiple input methods simultaneously, making the display adaptable to different interaction scenarios.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If multiple electronic devices with touch screens are connected to a display screen, then immersive visual experiences can be created, but device complexity and cable management become issues

Engineering Contradiction:
Improvevisual experience qualityVSAvoidcable connectivity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements a nested structure where electronic devices are positioned within or upon the display table, with their touch screens integrated into the overall display arrangement. The cables connecting these devices are routed through the table structure, nesting the connectivity infrastructure within the display system itself rather than having external cable management.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The display table acts as an intermediary structure that houses the connectivity infrastructure. The table includes internal cable routing channels and connection points that mediate between the multiple electronic devices and the display screen, organizing complex cable connections within the table's structural framework.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If cables connect electronic devices to the display screen, then data transmission is enabled, but visual obstruction of the display occurs

Engineering Contradiction:
Improvedata transmissionVSAvoiddisplay visibility
Core Design Contradiction:
ReliabilityVSIllumination intensity

Solution Approach 1:

Cables are nested within the display table structure, routed through internal channels and conduits built into the table. This nesting conceals the cables from view while maintaining their functional connection between electronic devices and the display screen, preserving both data transmission and visual clarity.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The cable management function is extracted from the visible display area and relocated to the internal structure of the display table. By separating the connectivity infrastructure from the visual display surface, the system maintains reliable data transmission while eliminating visual obstruction.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS10078387B2Display table
Publication Date: 2018.09.18 APPLE INC
  • US10078387B2 patent drawing
  • US10078387B2 patent drawing
  • US10078387B2 patent drawing

AI summary

A system for presenting an electronic device on a display table is disclosed. The system includes a table, a processor, an electronic device, and a cable. The table includes a display screen, and the display screen is operably connected to the processor. The electronic device is disposed on the table and includes a touch screen. The cable connects the electronic device to the processor. The touch screen of the electronic device is configured to display an image that changes in response to an input to the touch screen. The display screen of the table is configured to display an image that changes in response to the input to the touch screen of the electronic device. A change in the display screen image comprises a graphical continuation of a change in the touch screen image.