Interactive Facility Displays for Context-Aware Targeted Messaging
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Solution Overview
Problem
Existing systems face challenges in providing contextualized information to targeted individuals within facilities using interactive media displays, such as tintable windows, due to difficulties in determining the availability and capabilities of devices and the contextual circumstances of personnel.
Innovation Solution
A method and system that enable content managers to access and interact with various interactive devices in a facility, using digital interfaces to provide personalized content based on preferences and contextual data, through a network coupled with sensors and transceivers, allowing for targeted stimuli dissemination.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If interactive media displays are deployed in facilities to provide information to personnel, then information dissemination capability is improved, but the ability to provide contextualized and targeted information deteriorates due to difficulty in determining device availability and personnel context
Solution Approach 1:
The system implements feedback mechanisms by continuously collecting contextual data from sensors, device status information, and personnel data, then using this feedback to dynamically adjust and personalize content delivery. The content manager receives feedback about device availability and personnel context to optimize information dissemination targeting specific individuals in specific locations.
Solution Approach 2:
The system performs preliminary actions by pre-establishing device databases with availability and capability information, and contextual databases with personnel preferences and contextual data before information dissemination occurs. This advance preparation enables rapid, personalized content delivery without real-time processing delays.
2Adaptability or versatility
If personalized content is delivered to target personnel based on preferences and context, then engagement and relevance are improved, but system complexity increases due to multiple databases and contextual analysis requirements
Solution Approach 1:
The system segments information storage and processing into distinct modular components: a device database for device-specific information, a contextual database for personnel and environmental data, and a content manager that coordinates between them. This segmentation reduces overall system complexity by creating manageable, independent modules with clear interfaces.
Solution Approach 2:
The content manager acts as an intermediary between the databases and the interactive media displays, simplifying the system architecture by centralizing the logic for selecting and delivering personalized content. This mediator handles the complexity of contextual analysis and device capability matching, shielding the rest of the system from these complexities.
3Measurement precision
If device databases and contextual databases are implemented to enable targeted messaging, then information accuracy and relevance are improved, but data management complexity and access requirements increase
Solution Approach 1:
The content manager serves multiple functions simultaneously: it manages device database information, accesses contextual database data, analyzes personnel preferences, determines device availability, and coordinates content delivery to multiple displays. This multi-functionality reduces data management complexity by consolidating these tasks into a single system component.
Data Source
AI summary
A digital interface allows a content manager and/or content provider to couple to an interactive device (e.g., transparent media display coupled to a tintable window) in a facility, and engage with target personnel in a digital experience. The content may be personalized for the target personnel interacting with the interactive device, and may include a message such as an advertisement.