Interactive Digital Event Programs With Triggered Content Updates
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Solution Overview
Problem
Traditional event programs, whether digital or paper, fail to provide an engaging and dynamic user experience, often becoming outdated before the event and lacking interactive features, which reduces sponsor appeal and revenue opportunities.
Innovation Solution
A method and system that utilize machine-readable codes to deliver interactive digital event programs, enabling dynamic updates and personalized content elements such as maps, videos, augmented reality, and offers in response to predefined triggers, allowing for real-time interaction and customization based on user location and behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional digital programs in PDF format are used, then the program can be delivered electronically, but the content becomes outdated before the event and lacks interactivity
Solution Approach 1:
The patent implements a dynamic digital program that automatically updates content based on trigger events. The system monitors for predefined triggers (such as schedule changes, speaker updates, or event modifications) and automatically refreshes the program content on user devices, ensuring the content remains current and relevant throughout the event without requiring manual updates.
Solution Approach 2:
The system incorporates feedback mechanisms where user interactions with the digital program are tracked and used to personalize subsequent content delivery. The system analyzes user behavior patterns and adjusts the program content, recommendations, and notifications to match individual user preferences and engagement levels, enhancing interactivity and user experience.
2Ease of operation
If printed programs are distributed to attendees, then the program is readily available, but paper waste increases and the program cannot be dynamically updated
Solution Approach 1:
The patent replaces physical paper programs with digital copies distributed to user devices. The system creates and distributes electronic versions of event programs through mobile applications or web browsers, allowing attendees to access program content on their personal devices. This eliminates the need for paper distribution while maintaining easy accessibility and enabling dynamic content updates throughout the event.
3Ease of manufacture
If static digital programs are provided, then the program can be distributed electronically, but sponsor appeal and revenue opportunities are reduced
Solution Approach 1:
The system enables dynamic sponsor content delivery where sponsor messages, promotions, and offers are automatically updated and pushed to user devices based on event context, user location, and engagement patterns. Sponsors can modify their content in real-time to match event developments, increasing relevance and appeal while maintaining easy electronic distribution.
Solution Approach 2:
The patent implements parameter-based content adjustment where sponsor messages are dynamically modified based on multiple parameters including user preferences, event stage, location data, and interaction history. This allows sponsor content to adapt to different contexts and user segments, maximizing engagement opportunities while maintaining efficient digital distribution channels.
Data Source
AI summary
A method for distributing an interactive digital event program to a plurality of user devices comprising: receiving a request for an interactive digital event program from a first user device, the request received in response to scanning a first tag having a machine-readable code with the first user device; determining that the first tag belongs to a first group of tags to which a first version of the interactive digital event program is to be distributed; providing the first user device with the first version of the interactive digital event program, the first version of the interactive digital event program to include at least one dynamic content element that is capable of being updated while an event is in progress; and updating the at least one dynamic content element in the first version of the interactive digital event program in response to a predefined trigger.