Interactive Feed Content Display Without Landing-Page Jumps
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Solution Overview
Problem
The probability of users clicking on 'View Details' controls in feed flow interfaces for recommended content is low, leading to poor content recommendation effectiveness and increased production costs for content providers.
Innovation Solution
Display an interaction process of interactive content directly in the feed flow interface based on user interaction operations, allowing users to try out the content without jumping to a landing page, thereby enhancing their understanding and improving recommendation effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a 'View Details' control is displayed in the feed flow interface to recommend content, then the user can access detailed information about the content, but the probability of user clicking is low resulting in poor recommendation effect
Solution Approach 1:
The patent merges the content preview function and the detail view function into a single continuous interaction process within the feed flow interface. Instead of requiring users to click a separate 'View Details' control to access content information, the system enables direct interaction with the content card itself, allowing users to swipe or tap to view details while remaining in the same interface context. This integration increases interaction probability by eliminating the need for separate control activation.
Solution Approach 2:
The patent implements preliminary action by pre-loading and pre-displaying key content information directly on the content card in the feed flow interface. Rather than requiring users to navigate to a separate detail page to understand content value, essential information such as content title, brief description, and visual preview are displayed upfront. This allows users to make informed decisions about whether to interact with the content, improving both interaction probability and recommendation effectiveness.
2Loss of information
If users are redirected to a landing page to view detailed content information, then comprehensive content details can be presented, but the user experience is disrupted and recommendation effectiveness decreases
Solution Approach 1:
The patent applies segmentation by dividing content information into multiple hierarchical levels that can be accessed progressively within the feed flow interface. The first level displays essential content information (title, brief description, visual preview) directly on the content card. When users interact with the content, additional detail levels are revealed progressively without requiring navigation to a separate landing page. This segmented information architecture maintains user experience continuity while delivering comprehensive content details.
Solution Approach 2:
The patent transitions from a two-dimensional page navigation model to a multi-dimensional information display model within the feed flow interface. Instead of requiring users to navigate from the feed flow page to a separate landing page (horizontal dimension transition), the system expands the information display vertically within the same interface context. Content details are revealed through expansions, pop-ups, or progressive disclosure mechanisms that add depth to the information presentation without changing the interface context, thereby maintaining user experience continuity while providing complete content information.
Data Source
AI summary
Embodiments of the disclosure provide a method, an apparatus, and a device for displaying a feed flow, storage medium, and a program. The method includes: presenting a feed flow interface; in response to detecting a predetermined swipe operation input by a user in the feed flow interface, determining a target feed flow element to be displayed from a plurality of feed flow elements included in the feed flow; in response to a type of the target feed flow element being an interactive type, displaying an interaction process of an interactive content recommended by the target feed flow element in the feed flow interface; wherein the interaction process is formed based on an interactive material of the interactive content and an interaction operation input by the user for the interactive material, the interaction process indicating an interaction process of using the interactive content.