Interactive Financing Element Integration in Product Interfaces

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Solution Overview

Problem

Consumers face difficulties in accessing and being informed about financing options for expensive purchases, leading to potential purchases being reconsidered or not pursued due to perceived costs or lack of awareness.

Innovation Solution

A system that identifies and promotes financing opportunities in real-time while a user views an item on a server, by comparing the viewed item with potential items in an item storehouse and presenting interactive elements with financing terms, allowing users to explore and apply for financing directly through a digital interface.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If consumers are left to explore financing options independently, then they have access to external financing providers, but the process becomes inconvenient and time-consuming leading to lost sales

Engineering Contradiction:
Improveease of accessing financing optionsVSAvoidtime spent locating financing providers
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent combines the product viewing experience with financing option presentation by integrating interactive financing elements directly into the product webpage. When a consumer views a product, financing options are automatically retrieved and displayed within the same interface, merging two previously separate processes (product research and financing exploration) into a single seamless experience.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system introduces an intermediary component that automatically retrieves financing information from external providers and presents it to consumers through the product webpage interface. This intermediary eliminates the need for consumers to independently search for financing options while maintaining access to multiple providers' offerings.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If financing information is not prominently displayed, then the product webpage remains simple, but consumers remain unaware of available financing opportunities

Engineering Contradiction:
Improveawareness of financing optionsVSAvoidcomplexity of product webpage
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system performs preliminary retrieval of financing information automatically when a product is viewed, preparing and storing relevant financing options before the consumer needs them. This preliminary action ensures that financing information is readily available and can be presented immediately without adding complex real-time processing requirements to the webpage interface.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent presents financing information in a localized, context-relevant manner by displaying interactive financing elements directly adjacent to or within the product viewing area. Each product page receives customized financing information relevant to that specific product, rather than presenting a generic or overwhelming array of all possible financing options across all products.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If multiple financing options are presented simultaneously, then consumers have more choices, but the information becomes overwhelming and difficult to process

Engineering Contradiction:
Improvevariety of financing optionsVSAvoidcomplexity of financing information presentation
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments financing information into distinct, manageable interactive elements that can be individually explored. Each financing option is presented as a separate clickable element with its own details, allowing consumers to process information in manageable portions rather than being presented with a wall of text or complex comparison tables all at once.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The financing information presentation is made dynamic and interactive, allowing consumers to click on individual financing options to reveal detailed terms and conditions. This dynamic approach enables the interface to adapt to consumer interest levels, providing detailed information only when requested rather than overwhelming the consumer with all details simultaneously.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS20240221073A1User interface to access interactive element visualizations
Publication Date: 2024.07.04 TRUIST BANK
  • US20240221073A1 patent drawing
  • US20240221073A1 patent drawing
  • US20240221073A1 patent drawing

AI summary

A system for interfacing with a foreign programming interface to receive a concurrent interactive element. A user calculator interface of the system implements steps to receive a user provided item ID indicative of an item suitable for an instalment contract, to communicate to a second server an indication of the item ID, and to receive a representation of an interactive element associated with a concurrent item identified as the user provided item. A second server application programming interface of the system implements steps to receive the communicated indication of the item ID, and to identify, from two or more potential items, the concurrent item associated with the user provided item and a respective interactive element indicative of an executable element and one or more of a total amount, a term, or a term amount for concurrent presentation in connection with the user calculator application.