Interactive Game Embedding for User Tracking and Revenue
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Solution Overview
Problem
Current methods for embedding objects into third-party websites are limited to static content and simple interactive elements, failing to effectively track user behavior and target advertising due to privacy concerns and cookie limitations, which hampers the evaluation and targeting of online advertising campaigns.
Innovation Solution
Embedding fully operational, interactive multi-player games into web pages that allow two-way revenue sharing, branding opportunities, and user tracking through customizable game elements and analytics, enabling effective user behavior monitoring and targeted advertising without requiring cookies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If cookies are used to track user behavior, then user tracking capability is improved, but user privacy security deteriorates
Solution Approach 1:
The patent introduces an intermediary tracking mechanism that does not rely on traditional cookies. Instead, it uses a server-side tracking system that monitors user behavior through game interactions and generates revenue based on tracked actions. This intermediary system enables effective user tracking while preserving privacy by not requiring users to log in or accept cookies on their devices.
Solution Approach 2:
The patent replaces the mechanical cookie-based tracking system with a server-side behavioral tracking system. The old mechanical approach (cookies stored on user devices) is substituted with a new system that tracks users through their game interactions and generates revenue shares based on tracked behaviors, eliminating the need for traditional cookie mechanisms.
2Ease of manufacture
If simple single player games are embedded, then ease of implementation is improved, but user engagement level deteriorates
Solution Approach 1:
The patent transforms static, simple single-player games into dynamic, interactive experiences. The games evolve based on user actions, with progressive difficulty levels and adaptive challenges that respond to player performance. This dynamic approach maintains ease of implementation while significantly boosting user engagement through interactive elements and progressive complexity.
Solution Approach 2:
The patent introduces periodic action elements into the embedded games, including time-based challenges, recurring events, and rhythm-based gameplay mechanics. These periodic elements create a sense of urgency and engagement while maintaining the simplicity of the game structure, allowing easy implementation with high user engagement.
3Productivity
If interactive multi-player games are embedded, then user engagement level is improved, but device complexity deteriorates
Solution Approach 1:
The patent segments the complex multi-player game system into modular components that can be independently managed and integrated. The game is divided into discrete functional modules (gameplay logic, user interaction handlers, revenue tracking, etc.) that can be implemented separately and assembled, reducing overall device complexity while maintaining high user engagement through interactive multi-player features.
4Measurement precision
If detailed user behavior tracking is implemented, then advertising effectiveness is improved, but information processing requirements deteriorates
Solution Approach 1:
The patent extracts only the essential user behavior data needed for advertising effectiveness, rather than processing all possible user information. The system selectively tracks specific game actions and interactions that are most relevant for advertising targeting, reducing information processing requirements while maintaining high advertising effectiveness through focused data collection.
Data Source
AI summary
Systems and methods for embedding and tracking revenue from fully operational games into third party websites are disclosed.